Last Modified: 2011-07-05
TV Shopping Channels
Concentrated: focusing on one segment
Multi-Segment: retailers focus on more than one consumer
2. Inconsistent sizing in apparel
3. Internet retailing
- total market sales must be at least $1 b
- market share must still be dominated by small retailers
- proliferation of product SKUs (stock keeping units) has occurred so rapidly that traditional retailers cannot offer complete selection
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