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Television became a societal unifier because
huge audiences converged on networks, all promulgating the same cultural fare
The most obvious form of mass media intended to persuade is
What advertisers are really paying the mass media for is
access to potential customers
Most of our media exposure is
invisible or unnoticed at a conscious level
For most magazines, subscriptions are
a minor revenue stream
Traditionally, mass communication is defined as the technology-assisted transmission of messages to
One characteristic that distinguishes mass communication from interpersonal and group communication is the
lack of immediate feedback
Newspaper, radio, television and magazine companies cannot survive unless they
deliver an audience to advertisers
With rare exception, the primary goal of the most U.S. mass media is to
which of the following media was among the first to demassify in the 1950's?
Mass media have become so integrated into people's lives that ____________ is common.
a term that entered the vocab in the 1980's to describe how the broadcast industry reaches niche audiences is
according to the research firm Veronis Suhler Stevenson, the media most often used daily is
If Jill walks through a mall and notices the background music palying through the loudspeakers, she is demonstrating
When Pres. Roosevelt talked to the nation in real time over national radio during the Great Depression of the 1930's, he demonstrated the mass media's ability to
unify the country through messages of shared experiences
a major revenue stream for American media is
mass media help connect communities by
creating messages that become shared experiences
the mass media inform through
news stories and advertisements
the documentary "Fear and Favor" was considered controversial and was rejected by many corporate sponsors, television stations, and networks because it
offered case after case of media kowtowing to powerful corporate interests
English thinker John Milton is known for his concept about exposure to competing ideas known as
the marketplace of ideas
What media organization relies in part on government funding?
National Public Radio (NPR)
Feedback is important in interpersonal and small group communication because
it provides immediate response
on most days, the most-listened-for item in the newscasts is
the non-advertising part of a media product's content is called
This publication, launched in 1982 offered readers a "first-person" tone and enhanced graphic features.
True or False: the role of persuasion is especially important in a democratic society
True or false: researchers have proven that video games cause violent crime
true or false: the most sweeping effect of mass media has been as a cultural unifer
true or false: most U.S. mass media are profit-driven
true or false: the most visible mass-delivered information is news
true or false: mass media have become so integrated into our lives that media multitasking is common
true or false: the mass media are the vehicles through which messages are disseminated to mass audiences.
true or false: media literacy requires distinguishing between messages and the messenger
true or false: the mass media theoretically enable people to participate in public affairs
true or false: direct sales are the purest relationship between a media product and its audience
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