Who, What, When, Where, Why, and How. These elements belong in nearly every newspaper story.
A style of newswriting in which the main facts appear at the top of the article (the lead) and less-significant facts follow until the end, where the facts may be dispensable. This gives the reader the essential facts first and permits expansion or contraction in editing and page layout.
The beginning of a news story, often consisting of just one sentence.
A lead that begins with a question, generally to be avoided. This kind of lead gives little information.
A lead that begins with an unattributed quote, usually to be avoided because it is unclear
A lead that provides the briefest possible summary of the major facts of a story in the first sentence.