In a market characterized by vigorous competition, look-alike products and customer loyalty that depends on quality relationships, as well as quality products, the salesperson should fully utilize this
The promotion element of a marketing program can be subdivided into the areas of
sales promotion, public relations, personal selling, and advertising
The four broad strategic areas of the Strategic/Consultative Selling Model are
relationship strategy, product strategy, customer strategy and presentation strategy
Which of the following statements most accurately describes the status of sales training and sales force development in America
Salespeople are among the most intensely trained employee groups.