this is buying spaces for particular goods to appear in a Tv show, movie, or music video.
ads are apart of deejay's morning patter, and ads routinely interrupt our favorite TV and cable programs.
Boston News letter
the first newspaper ads in colonial america ran in the ________, 1704.
this was the first company to register a trademark
-has used the image of William Penn
this was originally sold as medicinal tonin and even contained traces of cocaine, until it 1903, when it was replaced with caffeine.
this refers to the hidden or disguised print and visual messages that alleged regsiter in the subconscious and fool people into buying products.
ex: alleged sexual activity hidden and drawn into liquor ads
the phrase that attempts to sell a product by capturing its essence in words.
ex: "diamond is forever."
these are large ad firms that formed by merging several agencies and that maintained regional offices worldwide
-these provide a full range of services from advertising and public relations to operating their own in-house radio and tv production studios
these devote their talents to only a handful of select clients.
this mainly studies and documents audience members age, gender, occupation, ethnicity, education, and income.
this is a research approach that attempts to categorize consumers according to their attitudes, beliefs, interests, and motivations.
this is a sort of blueprint or roughly drawn comic strips version of the potential ad.
this is where the variety of media are inundated with ads aimed at target audiences.
ex: miller light campaign ("tastes great, less filling.")
provided humor and retired athletes to reach its male audience and became very successful
the printlike display ads that load across the top or side of the web page
this pops up in new screen windows as a user clicks to a new web page
this is when the cost of an ad is shared by the local retailer and the manufacturer
ex: SDS tire service want to have a sell of firestone tires, and want to go on tv or radio, but they can't afford it. they then use this and share the cost
--led to double billing
this is when the local retailer and local media outlet conspire to charge manufacturer twice for the same commercial.
ex: take you out to lunch, you think it costs five dollars, i tell you it costs 10.
this is in the network, where instead of having to go from local station to local station on tv, just go to the network hub and say, " i want to advertise my product on raio or tv, and BOOM it's right there.
this permits affiliates on tv to place ads during network time.
--kissing up to them, advertising in order to make more money.
this happens at a time that is natural
ex: watching a baseball game, and a guy makes a catch, its the third out, so end of inning.
this was created to show a commercial
its a routinal break
ex: their going to get up and get a beer at halftime
public service announcement
free commercials that are donated in public interest
ex: "here she comes, back on the block, with JLO, and here you go, it's jenny on the Block."
1 minute commercials, and 30 seconds.
--these are commercials for a product cut into two or three commercials.
these are half hour to an hour shows that were just all about the commercials.
ex: bo-flex commercial, playing football with out your shirt on, on the quad, "you don't have to be bald anymore!" SHAM-WOW!
--all the shopping channels are this
this is a trillion dollar industry, there isn't a cable station that doesn't have some kind of infomercial on it
-schedule of times to play the commercials and shows
1. market size
2. station facilities
3. network affiliation
rate determinates (3 min factors)
number in thousands of people or households that reached by a message divided into the charges for disseminating the message.
--only as good as the research you used.
this is paying top dollar to guarantee that slot
this is when it costs the most
this is when it goes on
this is a direct payment of goods and services to run and play theses records
he got caught up in payola, and didn't get busted for it
-founder of rock and roll eve
-host of american band stand
this is an indirect payment of goods and services to get peoples songs
network spot advertising
this is an alternative to network advertising
---this is an ad-hoc collection of non-connected stations chosen to suit that advertiser's needs
ex: molly's cookies starting from college, later brought into malls
"a middel way to go to a specific agency, they travel, and by using market research to take a survey on her cookies.
the dynamic factors (3)
this drive is the most profitable one
this can be run at anytime of the day and be cut for a higher rate ad.
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