to discourage competitive entry, a company prices low to help build unit volume, but a company must closely monitor costs.
one for which significant customer education is required and there is an extended introductory period.
ales begin immediately because little learning is required by the consumer, and the benefits of purchase are readily understood. The product can often be easily imitated by competitors, so the marketing strategy is to broaden distribution quickly.
(private labeling/ reseller branding) used when a company manufactures products but sells them under the brand name of a wholesaler or retailer
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