Drinking Responsibly: A Lifestyle Challenge Overview An estimated 70% of Americans consume alcoholic beverages regularly 10% are heavy drinkers, accounting for half of the alcohol consumed Remaining 90% are infrequent, light, or moderate drinkers College Student Statistics Every year, college students spend $5.5 billion on alcohol, mostly beer College students drink an estimated 4 billion cans of beer annually The number of college women who drink to get drunk has more than tripled in the past ten years, rising from 10% to 35% Why Do Students Drink? Independence Rite of passage Social elements ?There?s nothing to do?? Alcohol and College Students Nearly half of all college students are binge drinkers 5 drinks in a row for men in a single occasion 4 drinks in a row for women in a single occasion Alcohol and College Students College and university customs, norms, and traditions Advertising and promotions Peer influences Institutional denial Consequences of College Drinking Academic issues Personal issues Social issues What Are We Drinking? Beer 6 major brewing companies control over 90% of the beer market in the United States Budweiser ? Anheuser Busch Bud Light ? Anheuser Busch Miller Light ? Miller Brewing Company Coors Light ? Adolph Coors
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