Chapter 15 - Internet and Interactive Media - Marketing 3323 with Mao at University of Central Florida

Seth S.

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Related Textbooks:

Types of Internet Adds

Banner Ads

Pop-Up/Pop-Unders

Interstitial - Ads that appear on a site when your content is still being downloaded

3-Ways to Improve Effectiveness of Banner Ads

Be Interactive

Be Customized/Personalized

Be Playful

Role of Social Media

Co. interact with customers (provide info, video content of product)

Customers can interact with one another as well as companies - Word of Mouth

Unique - Can lose control (cost is not fully controlled by you, but by online consmers)

Google Adwords

Keyword Search

Potential advertisers bid for certain keywords that consumers will type online to have it linked to companies' websites

Bid on cost per click

Google Adsense

Content-Targeted advertising

Put ad on other webistes based on whether content of websites fit with the adveritsed product.

Mobile Phones vs Internet

Often mobile phones reach different groups of consumers than the internet does through apps.

Internet Advantages

Target Marketing - target specific groups with minimal waste coverage

Message Tailoring - appeal to needs and wants of target audience

Interactive Capabilities - Increase customer involvement/satisfaction & immediate feedback

Internet Disadvantages

Clutter - too many ads

Irritation - Spam, pop-up/pop-unders, clutter

Privacy and Deception - Impinge upon the privacy of users

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