Interstitial - Ads that appear on a site when your content is still being downloaded
Co. interact with customers (provide info, video content of product)
Customers can interact with one another as well as companies - Word of Mouth
Unique - Can lose control (cost is not fully controlled by you, but by online consmers)
Potential advertisers bid for certain keywords that consumers will type online to have it linked to companies' websites
Bid on cost per click
Put ad on other webistes based on whether content of websites fit with the adveritsed product.
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