consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users
performs a variety of marketing channel functions, including selling ,stocking,delivering a full product assortment, and financing.
electronic marketing channels
employ the internet to make goods and services available for consumption or use by consumers or business buyers
direct marking channels
allo consumers to buy products by interacting with various advertising media without a face-toface meeting with a salesperson
blending of different communication and delivery channels that are mutually reinforcing in attracting and retaining and building relationships
an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product
ex. GE sells directly to home builders, but uses retail stores to sell to consumers
strategic channel alliances
one firm's marketing channel is used to sell another firms products
ex. general mills has an extensive alliance that spans 130 international markets.
independently owned firms that take title to the merchandise they handle. Various names include industrial distributor.
carry broad assortment of merchandised and perform all channel functions; most prevalent in the hardware,drug, and clothing industries. don't have much depth of assortment
offer a relatively narrow range of products but has and extensive assortment with the product lines carried. Found in health foods,automotive parts,and seafood industries.
work for several producers and carry noncompetitive,complementary merchandise in an exclusive territory.
represent a single producer and are responsible for the entire marketing function of that producer. They design promotional plans,set prices,determine distribution policies, and make recommendations on product strategy
independent firms or individuals whose principal function is to bring buyers and sellers together to make sales. They negotiate contracts between the two parties and then move on to another task
vertical marketing systems
professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact
contractual arrangement between a parent company and an individual or firm that allows the franchisee to operate a certain type of business under and established name.
agreements and procedures among channel members for ordering and physically distributing a producer's products through the channel to the ultimate consumer
a firm tries to place its products and services in as many outlets as possible
only one retailer in a specified geographical area carries the firms products
a firm selects a few retailers in a specific geographical area to carry its products.
arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals
Want to see the other 20 Flashcards in chapter 15?JOIN TODAY FOR FREE!