Chapter 16: Social Psychology
- Wright State University
- Psychology 110
- Chapter 16: Social Psychology
Last Modified: 2011-05-31
- We conform to society in order to gain approval or avoid disapproval. We respect social norms because the price we pay for being different may be severe.
- -Normative is an influence resulting from a person’s desire to gain approval or avoid disapproval while informational is an influence resulting from one’s willingness to accept others’ opinions about reality.
Subjects tend to obey if they perceive that the authority is legitimate. 2) Subjects tend to obey if the context is a prestigious institution like Yale. 3) Subjects tend to obey if the victim has been depersonalized (subject and confederate were separated at a distance). 4) Subjects tend to obey if no dissenter is present. Disobey if lack of obedience is seen from the start.
The tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable.
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