Last Modified: 2012-04-30
- Choosing retail Partners
- Identifying types of retailers
- Facilitating retail strategy
- Managing a multichannel strategy
e.g. store, catalog and the internet
- channel structure
- customer expectations
- channel member characteristics
- distribution intensity
general merchandise ____
full-line discount stores
extreme value retailers off price retailers
high fashion chains (exclusive designer merchandise)
modesty priced merchandise (macys)
value oriented jc penny
big box retailers or category killers
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