Last Modified: 2011-06-01
Related Textbooks:M: Marketing w/Review Cards And OLC Access Card
Related Textbooks:Marketing - Real People, Real Choices (Custom edition for Ohio State University)
- choosing retail partners
- identifying types of retailers
- facilitating retail strategy
- managing a multichannel strategy
small, full-line discount stores that offer a limited merchandise assortment at very low prices
-ex) Family Dollar, Dollar General
offer an inconsistant assortment of brand name merchndise at low prices
-ex) TJMaxx, Marshalls
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