Chapter 2: Part One - Culture
- North Carolina State University
- Communications 112
- Chapter 2: Part One - Culture
Last Modified: 2011-06-23
examples - Southerners, Bikers, Catholics
- individualism vs. collectivism
- high vs. low context
- high vs. low power distance
- uncertain avoidance
a culture that emphasizes individuality and responsibility to oneself
a culture that places the greater emphasis on loyalty to the family, workplace, or community than on the needs of the individual
a culture in which verbal communication is often ambiguous and meaning is drawn from contextual cues, such as facial expressions and tone of voice
a culture in which verbal communication is expected to be explicit and is often interpreted literally
a culture in which much or most of the power is concentrated in a few people, such as royalty or a ruling political party
a culture in which power is not highly concentrated in specific groups of people
- idioms - figures of speech
- jargon - specific to cultures or profession
- gestures - high five, wave hello, fist pump
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