One key is vested interest - the extent the attitude is relevant, which is whether the object/issue might have important consequences for the person holding the attitude.
Greater interest, stronger impact
People's behavior usually supports the attitude
Attitudes formed on the basis of direct experience can exert stronger effects on behavior than ones formed indirectly.
Communicators who seem more credible & members of groups we identify with have more influence on attitudes. Attractive communicators, people who speak rapidly, & people who exhibit greater confidence are most persuasive
"StudyBlue is great for studying. I love the study guides, flashcards and quizzes. So extremely helpful for all of my classes!"Alice , Arizona State University
"I'm a student using StudyBlue, and I can 100% say that it helps me so much. Study materials for almost every subject in school are available in StudyBlue. It is so helpful for my education!"Tim , University of Florida
"StudyBlue provides way more features than other studying apps, and thus allows me to learn very quickly!Â I actually feel much more comfortable taking my exams after I study with this app. It's amazing!"Jennifer , Rutgers University
"I love flashcards but carrying around physical flashcards is cumbersome and simply outdated. StudyBlue is exactly what I was looking for!"Justin , LSU