business success can enhanced through the development of "strong" culture
deal and Kenny's strong culture
1. values are belief and vision 2. heroes are the individuals who come to exemplify an organization's value 3. rites and rituals are the ceremony in organization 4. culture network is the communication system. such as newsletters, informal interaction.
Peters and waterman's excellent culture
a study contains 62 organizations deemed excellent cultures by employees and org experts
Schein's theory of model
he sees outlayer of organization culture as "onion".
The middle layer: individual and group values The core layer: basic assumption, how level culture interact