- University of South Carolina - All Campuses
- Marketing 352
- Chapter 5
Last Modified: 2011-07-06
Related Textbooks:Essentials of Marketing Research
research procedures for collecting large amounts of data using question and answer formats
a systematic bias that occurs when the final sample differs from the planned sample
Mall intercept interview
Wireless phone survey
method of conducting a marketing survey in which the data are collected using wireless phones
projectable to the population represented by the sample in a study
Willingness to participate
any variables that experimental researchers do not measure or control that may affect the dependent variable
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