Chapter 5 Becoming ?Audience-Centered? Audience is #1 Relevancy Statement Inform & Persuade Audience Adapting to Audience Psychology Getting in to the mind of the audience; like what they already know & what they don?t Surveys can be used to gather information Audience Demographics Identify demographics such as age, gender, race, etc Avoid stereotyping (over simplified description of a group of people) Age: Different values Gender: Not everyone is a ?fireman? Not all women want children Sexual Orientation: Not everyone can get married Racial/Ethnic/Cultural Background: Different backgrounds Religion: Not everyone has the same religion Group Membership: Not everyone is involved in a ?group? Speech Setting ? ?Situation Audience Analysis? Size (classroom vs auditorium ? adapt visual aids & volume) Physical Setting (like time of day) Disposition towards the Topic Interest Knowledge Attitude Make a relevant & interesting topic Disposition towards the Speaker The more ?credible? the speaker, the more likely the people will listen Credibility Statement Disposition towards the Occasion Time constraints
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