Arm & Hammer is a well-known and respected brand of baking soda. The company has put its brand name on several products, such as laundry detergent, toothpaste, kitty litter, and many more. These are examples of:
When consumers change or distort information that conflicts with their feelings or beliefs, it is called:
Jackie and Kevin like to eat at high-end restaurants where they can sit and enjoy their meal without rushing. An ad showing food created “fast from a can” would be appealing to Jackie and Kevin’s _____ reference group.
Rod saw a television commercial for a Honda S2000 and wants to test-drive one. The commercial is an example of a(n) _____ stimulus.
At the beginning of every trailer for Disney’s Pixar film Wall-E, they say “From the makers who brought you Toy Story, A Bug’s Life, and Monsters Inc., we are proud to present Wall-E.” Here, Pixar is using:
Imagine life without that little spinning wheel icon to remind you that your computer is still searching for a Web site or copying documents. This process in which consumers interpret this stimulus into a meaningful and coherent picture is called: