Arm & Hammer is a well-known and respected brand of baking soda. The company has put its brand name on several products, such as laundry detergent, toothpaste, kitty litter, and many more. These are examples of:
When consumers change or distort information that conflicts with their feelings or beliefs, it is called:
Jackie and Kevin like to eat at high-end restaurants where they can sit and enjoy their meal without rushing. An ad showing food created “fast from a can” would be appealing to Jackie and Kevin’s _____ reference group.
Rod saw a television commercial for a Honda S2000 and wants to test-drive one. The commercial is an example of a(n) _____ stimulus.
At the beginning of every trailer for Disney’s Pixar film Wall-E, they say “From the makers who brought you Toy Story, A Bug’s Life, and Monsters Inc., we are proud to present Wall-E.” Here, Pixar is using:
Imagine life without that little spinning wheel icon to remind you that your computer is still searching for a Web site or copying documents. This process in which consumers interpret this stimulus into a meaningful and coherent picture is called:
Dustin is a member of a fraternity that sees no problem of underage drinking. In fact, it is encouraged and expected the members will party and drink alcohol regardless of their age. For this group, drinking is considered a(n):
According to Maslow’s hierarchy of needs model, the first needs most people would try to satisfy are their _____ needs.
An enduring belief that a specific mode of conduct is personally or socially preferable to an alternative mode of conduct is called a(n):
Cassandra an accounting major, read an article stating that accountants receive the highest starting salary offers for business majors and marketing majors start with lower salaries. A week later, he doesn’t remember reading this last part of the article. Example of:
Sam was driving when someone ran a stop sign and totaled his car. His car cannot be repaired, so he realized he’s going to have to get another one. What stage of the consumer decision-making process does this represent?
Celestial Seasonings is a well-recognized brand of tea. It has differentiated itself from traditional teas by producing herbal teas and others using the more exotic white tea leaves. It has recently introduced Celestial Seasonings Tea Dreams ice cream, a product it hopes will be successful due to consumers’ awareness of the brand. Celestial Seasonings is relying on _____ to make its new product a success.
Warren loves to go to the beach on his vacation but hates to have to worry about the possibility of hurricanes. As Warren looked for where he should go on vacation this summer, he consulted a publication called Smart Money and learned the islands of Aruba, Bonaire, and Curacao are not in the hurricane belt. Now he will only consider these island resorts as possible vacation destinations. This group of resort islands is called Warren’s:
Which category of reference groups represents groups in which a consumer does not have membership?
A driving force that causes a person to take action to satisfy specific needs is called a(n):
The fact that mothers in Japan feed their babies freeze-dried sardines and rice and most mothers in the United States would not eat a freeze-dried sardine, much less feed it to their babies, indicates how _____ influences the consumer decision-making process.
A(n) _____ is a way a consumer goes about addressing a need.
Madison was the initiator, and Ned was the decision maker.
Madison announced to her family last night that she wanted a pair of in-line skates. Her sister Bailey said she thought it was a stupid idea. Their mother, Wanda, said Madison deserved a special treat for winning the science fair. Because her father Ned said nothing, Madison knew she was not getting the skates. In terms of the roles played by family members in the consumer decision-making process:
_____ is how consumers perceive themselves in terms of attitudes, perceptions, beliefs, and self-evaluations.
Christian understands that a Black Diamond brand tent is suitable for several weather conditions, such as rain, snow, and sweltering heat. This is a description of his _____ about the Black Diamond tent.
Cultural values and norms are passed down to children through the process of:
A(n) _____ is a group of people in a society who are considered nearly equal in status or community esteem, who regularly socialize among themselves both formally and informally, and who share behavioral norms.
Jan’s twin sister Joan is a fantastic cook who makes wonderful homemade meals for her family. Jan cannot cook and wishes she could do the same. An ad for Stove Top stuffing promises “one box, three meal ideas, 30 minutes.” Jan makes a point of adding this item to her grocery list. According to Maslow’s hierarchy of needs, this ad appeals to Jan’s _____ needs.
A persons point of view about the product
An attitude toward a product is:
Jackson has moved to a new community and can no longer attend his old church. He has been visiting churches to make a decision about which one best serves his needs. In making his decision, Jackson will engage in _____ consumer decision making.
face-to-face membership groups that touch people’s lives directly
A direct reference group is composed of:
The process that creates changes in behavior is called:
need recognition, information search, evaluation of alternatives, purchase, and post purchase behavior.
the steps of the consumer decision making process in order are:
another name for evoked is?
____is the amount of time and effort a buyer invests in the search, evaluation, and decision process of consumer behavior.
Internal Information search
while looking at the DVDs at Walmart, tee tried to remember the name of the action movie starring harrison cord as an archeologist so he could but the DVD.which step of the consumer decision making process is this?
Face-to-face membership groups that touch peoples lives directly
A Direct reference group is composed of:
UGG has a Portion of its Web site featuring photographs of celebrities wearing UGG shoes. The celebrities serve as:
Ideal Self Image
Chaz wants to be a pirate like captain jack sparrow in Disney's Pirates of the caribbean movies. He wears a bandanna and carries a toy cutlass. though jack sparrow is fictional, Chaz's role playing reveals his____.?
A few Years ago, Toro introduced a small, lightweight snowblower called the snow pu. even though the product worked great, sales failed to meet expectations because consumers perceived the name to mean that the snow pup was a toy or too light to do any serious snow removal. This is how_____can influence the consumer decision making process.
All of the following influence the extent to which an individual conducts an external search for information EXCEPT:
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