______ is the process by which a message induces change in beliefs, attitudes, or behaviors.
Which of the following must take place before a message is likely to persuade?
attention to the message
Sally is interested in purchasing a DVD player, and is overwhelmed by the many different models available at her local electronics store. She decides to consult a magazine. Sally has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.
Which of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion?
when the arguments are strong and compelling.
If people remember the message better than the reason for discounting it, the impact of a non credible person may _____ over time.
Bailenson and Yee's reseach with virtual social reality found a "person" whose expressions and movements echoed the participant was: