______ is the process by which a message induces change in beliefs, attitudes, or behaviors.
Which of the following must take place before a message is likely to persuade?
attention to the message
Sally is interested in purchasing a DVD player, and is overwhelmed by the many different models available at her local electronics store. She decides to consult a magazine. Sally has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.
Which of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion?
when the arguments are strong and compelling.
If people remember the message better than the reason for discounting it, the impact of a non credible person may _____ over time.
Bailenson and Yee's reseach with virtual social reality found a "person" whose expressions and movements echoed the participant was:
liked and was persuasive.
Who is the most responsive to rational appeals?
well-educated and analytical people
Alicia has a fairly weak case to present to her supervisor. In order to be more persuasive, she should:
put him in a good mood.
The _______ effect refers to how information that is presented first usually has the most influence.
The way a message is delivered is what social psychologist refer to as the _____ of communication.
Fear-arousing messages are most effect when they
offer a protective strategy.
When Werner and his colleagues (2002) placed signs on a campus with a two-sided message that not only stated the important of recycling but also acknowledge the inconvenience of it, recycling
increased to 80 percent
As a general rule of thumb, persuasion ______ as the significance and familiarity of the issue _____.
Researchers found that difficult messages are not most persuasive when ______, and easy messages are most persuasive when ______.
Which statement is NOT true about the best way to deal with media information?
Messages are best comprehended and recalled when spoken.
People with _____ self-esteem are the easiest to influence.
The Bennington College study revealed that
views embraced at an impressionable time often survive a lifetime of experience.
People most vulnerable to cults are usually
under the age of 25 and facing a personal crisis.
Research on attitude inoculation suggests that religious educators are wise to avoid
creating a "germ-free ideological environment"
Macy prefers classes with professors who are visually appealing and entertaining, rather than classes with professors who are knowledgeable and effective communicators. Macy is probably ______ in the need for cognition.
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