Last Modified: 2016-03-08
Kiesler (1971) recommended that one way to stimulate people's thinking so that they become more committed to their positions is to
The motivation to think and analyze is referred to as the need for
Alicia has a fairly weak case to present to her supervisor. In order to be more persuasive, she should
Which one of the following is NOT one of the characteristics that listeners typically attribute to fast speakers?
Lately you have noticed that your favorite athlete is on your cereal box, highway billboards for sports beverages, and television commercials for running shoes. What type of marketing strategy is being used to persuade you to purchase these products?
Perceived expertise in a speaker includes all of the following EXCEPT
The _______ route to persuasion occurs when interested people focus on arguments.
Which of the following must take place before a message is likely to persuade?
The _____-route process is more likely to lead to long-term attitude and behavior changes than is the _____-route process
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