Michaela E.
The credibility of a noncredible person may increase over time if people remember the message more than the reason for discounting it in the first place. This is known as
Which one of the following is NOT one of the characteristics that listeners typically attribute to fast speakers?
Suzy is interested in purchasing a DVD player, and is overwhelmed by the many different models available at her local electronics store. She decides to purchase a shiny, metallic-looking model, as it is the best-looking one in the store. Suzy has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.
Ted is most likely to elicit opinion change from an audience whose opinion is greatly discrepant from his own if Ted
Lately you have noticed that your favorite athlete is on your cereal box, highway billboards for sports beverages, and television commercials for running shoes. What type of marketing strategy is being used to persuade you to purchase these products?
Kevin wants his parents to extend his curfew for one hour this weekend. Kevin is most likely to persuade his parents if he
ou are attending a lecture by a banker and you expect her to advocate bank savings accounts. However, she advocates stock investments instead. Since her message goes against her own self-interest, you perceive her as _______ and the message as _______.
The Bennington College study revealed that
Perceived expertise in a speaker includes all of the following EXCEPT
Stephanie believes that people become more conservative as they get older. Stephanie would most likely agree with the _____ explanation of attitude change.
Exposing people to weak attacks on their attitudes, which then stimulates thinking in support of the initial attitude, is known as
In surveys conducted on groups of younger and older people over several years, the results supported the _______ explanation for how age plays a role in persuasion.
Werner and her colleagues (2002) conducted a study on aluminum can recycling at the University of Utah and found that the most effective message was a
The _______ route to persuasion occurs when interested people focus on arguments.
Which of the following must take place before a message is likely to persuade?
Forgetting creates the recency effect when
People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged. This refers to the _______ explanation for how age plays a role in persuasion.
The _____-route process is more likely to lead to long-term attitude and behavior changes than is the _____-route process
Company A describes its cars' reliability, mileage, and durability. Company B's ads show people having a good time driving around in their cars. A's ads focus on ____-route processing; B's ads use ____-route processing.
Related Study Materials
Recent Class Questions
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in milgram's pilot study in which the learner did not complain, _____ of the participants continued to 450 volts. in the replication of the baseline study when the learner complained, _____ of the participants continued to 450 volts.
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according to the self-serving bias, we tend to _____ dispositional influences when the outcome of our behavior is positive and to _____ situational influences when the outcome of our behavior is negative.
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a puppy pet services $1,000 bond has a 7.5 percent coupon rate, matures in 2016, and is currently quoted at $820. the current yield is: