The process of creating symbol systems that convey information and meaning (for example, language systems, dot-dash Morse code, motion pictures, or one-zero binary computer codes.)
Symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their calues
The process of designing and delivering cultural messages and stories to large and diverse audiences through media channels as old as the book and as new as the internet
Images, texts, and sounds are converted (encoded) into electronic signals (represented as varied combinations of binary numbers-ones and zeros), which are reassembled (decoded) as a precise reproduction, of, say, a TV picture, a magazine article
Cultural industries--the channels of communication--that produce and distribute songs, novels, newspapers, movies, Internet services, and other cultural products to large numbers of people.
By 2007, the electronic and digital eras had fully ushered in the age of media convergence. It means two different things-firstly, the technological merging of content in different mass media ex. magazine articles and the radio are accessible on the Internet. (also occurred when the Victrola could play records and the radio) (second type see cross platform)