The tendency to agree rather than disagree with items on questionnaires.
Refers to collectivism on the individual level. On the cultural level, collectivism refers to a how a culture functions. This term refers to how individuals may act in accordance with collectivistic cultural frameworks.
A technique of translating research protocols that involves taking the protocol as it was developed in one language, translating it into the target language, and having someone else translate it back to the original. If this version is the same as the original, they are generally considered equivalent. If not, the procedure is repeated until the this version is the same as the original.
Variables that operationalize aspects of culture that researchers believe produce differences in psychological variables. These variables are actually measured in unpackaging studies.
A study that compares two or more cultures on some psychological variable of interest, often with the hypothesis that one culture will have significantly higher scores on the variable than other cultures.
cultural attribution fallacies
A mistaken interpretation in cross-cultural comparison studies. These occur when researchers infer that something cultural produced that differences they observed in their study, despite the fact that they may not be empirically justified in doing so because they did not actually measure those cultural factors.