as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Customer relationship management (CRM
is the process of learning as much as possible about present customers and doing everything you can over time to satisfy them—or even to exceed their expectations—with goods and services.
(1) designing a want-satisfying product, (2) setting a price for the product, (3) putting the product in a place where people will buy it, and (4) promoting the product
is any physical good, service, or idea that satisfies a want or need, plus anything that would enhance the product in the eye of consumers, such as the brand name
The process of testing products among potential users is called ""
is a word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors.23 Brand names of vegetarian products include Tofurky, Mori-Nu, and Yves Veggie Cuisine.