What is public relations? how is public relations connected to the mass media?
-a management tool to establish beneficial relationships.
-Four steps necessary for public relations to accomplish its goals: Identify Existing Relationships, Evaluate the Relationships, Design policies to improve the relationships, and Implement the policies.
How is public relations a management tool?
the job of public relations people is to recommend policies to top management to make these relationships work better, not only for the organization but also for the partners in each relationship.
What is dialogic theory
-dialogue-based approach to negotiating relationships.
-advocates draw on the concept of genuine dialogue, which is deeply rooted in phiolsophy, psychology, rhetoric, and relational communication.
what do we mean when we talk about enlightened self-interest
-mutually beneficial public relations
-garrett used the term enlightened self interest for his series of policies intended to personalize GM in the eyes of many of the company's publics.
what do we mean when we talk of social Darwinism
-application to society of Darwins survival of the fittest theory
what is public relations and what is the difference between it and advertising
-a management tool to establish beneficial relationships
-unlike public relations, advertising seeks to sell a product or service