Which of the following Is NOT true of the Impact of culture?
In dealing with unfamiliar markets, frames of reference are unimportant In evaluating the potential of a market
-The reaction to much of the environment's (cultural) impact on the marketer's activities is automatic
-Judgments are derived from experiences that is the result of acculturation in the home country
-An establishment frame of reference is an important factor in determining a marketer's reaction to situations--social and even nonsocial
-As a result of acculturation, we react in a manner acceptable to our society without consciously thinking about It
when should: marketers must be aware of the frames of reference they are using in making their decisions or evaluating the potential of a market
Sign up for free and study better.
Get started today!