Literary art of persuasion, the study of writing or speaking as a terms of communication or persuasion.
Credited for first written manual detailing rules of rhetoric which enabled less educated citizens to plead their case in court. -judicial speeches: prose, narration, statement of arguments -forensic oratory: used in courts, public discussion, & debate
traveled teaching rhetoric, persuasion, and philosophy. Did not take into account morals, right or wrong, taught people to persuade more than the truth.
Socratic method: seek the truth rather than power of persuasion. Taught aristotle
Ethos, Logos, Pathos
Socrates greatest pupil in rhetoric teaching in history. wrote great speeches, intended for others to give
Brought to rome by his dad to study public speaking and politics but instead did poetry.
Owned a public school of rhetoric, taught boys how to improe
Calm and logical to win argument. Believed in self control. Highly disciplined.
Cato the Elder
Most powerful speech led to the 3rd Punic War. Decide a specific objective, decide on a method & stick to it, direct your objective to a particular and appropriate audience, and have faith and confidence in what you communicate
Father of Liberalism. Contributes to Sapier-Whorf Hypothesis
Major themes of work were antinaturalism (there is an existence of God) and metaphysics. Space and time make up how humans interact.
Theory of common sense
age of reason
age of enlightenment
study of formal speaking in pronunciation, grammar, style & tone
Theories on mind and language
its not enough to conquer, one must learn to seduce
19th & 20th centuries
W Charles Redding
Father of redding tradition. Concept of learning organization
Principle of equilibrium
Dramastic Pentad (identity, act, scene, agent, agency, purpose) - guilt-redemption cycle: plot of drama
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