Who should determine the objectives for doing a research study
Both the client and researcher should make a collaborative effort to come up with the objectives
What is Alca?
For Problem Formulation use ALCA model: Ask, Listen, Clarify, Analyze
What are the three ways to come up with hypotheses?
Theory, Managerial Experience, Exploratory Research
Looking @ the past research that shows the relationship between variables would be?
Using the knowledge of the client in helping to know how variables relate to one another would be?
Using what you have collected through doing your research proposal would be?
Literature Search, Experience Survey, Focus Group, Analysis of Selected Cases are ways of doing ________
Articles about the industry or business
Knowledgeable people with varying points of view, informal interviews are ______
8-12 people, homogeneous groups, moderator is key, plenty of time for interaction is_______
Looking @ the competition to see what works and what doesn't work is ________
Analysis of Selected Cases
Est. Priorities for future research, Gathering information about practical problems, increase analysts familiarity of problem, and clarify concepts are the purpose for doing ________
To describe characteristics of certain groups, to est. the population of people in a specified population who behave in a certain way, to make specific predictions, to test initial and/or tentative hypothesis are the purpose of ______
Descriptive Research is flexible true or false?
Clear specifications of who, what, when, where, why & how would be what type of research
Dummy Tables, Longitudinal Analysis, Cross-Sectional Analysis would be ways of doing what type of research?
Longitudinal Analysis is
Fixed sample of elements measured repeatedly
Cross-Sectional Analysis is
Selected elements measured at a single point in time
True Panel & Omnibus Panel are what type of descriptive research
Field Study and Field Survey are what type of descriptive research
A fixed sample of respondents who are measured repeatedly over time with respect to the same variables
Continuous or True Panel
A fixed sample of respondents who are measured repeatedly over time but on variables that change from measurement to measurement
Discontinuous or Omnibus Panel
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