A theory designed to describe and explain all aspects of a given phenomenon
What is Mass Communication?
It is when a source, typically an organization, employs a technology as a medium to communicate with a large audience.
What is an example of mass communication?
The New York Times ( an organization) use printing presses and the news papaer (technology and medium) to reach their readers (a large audience)
What is Listserv?
It's software employed to manage online mailing lists, bulletin boards, or discussion groups that cover a variety of subjects. Listerv communicates with large audience, but is not considered an organization in the sense of a newspaper, cable television network, or movie studio.
Is youtube considered a mass audience?
youtube is not considered a mass audience
What is mediated communication?
Communication between a few or many people that employs a technology as a medium.