the difference between all the benefits derived from a total product and all the costs of securing those benefits.
Which one of the following is NOT one of the elements marketers use in their evaluation of the attractiveness of various segments
Which of the following is NOT part of the model of marketing strategy and consumer behavior presented in the text?
All of the above are part of the model
Selecting a target market involves all of the following steps EXCEPT
all of the above are involved
Self-concept is a major step in the consumer's decision process.
Marketing strategy starts with conducting a market analysis.
Which of the following is NOT true regarding consumer behavior?
The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior.
Most economically developed societies are legitimately referred to as _____ societies.
To survive in a competitive environment, an organization must provide its target customers more _____ than is provided to them by its competition.
Marketing strategy begins with _____.
Conducting a market analysis
_____ are small, convenient, open-air retailing complexes laid out to evoke the small-town shopping districts of previous generations.
Which of the following is a component of a market analysis?
Carlos is attempting to segment the market for his company's products. Where should he begin?
identify product-relatedness sets
The segment(s) within the larger market on which an organization will focus its marketing effort is referred to as the _____.
A product's position refers to _____.
an image of the product in the consumer's mind relative to competing products
Which is NOT an external influence on consumer behavior?
Which type of decisions involve very little effort or thought on the part of the consumer?
low involvement decisions
Cultures differ in terms of
all of the above
A cultural norm is a
a set of rules that specify ranges of appropriate behaviors.
Which of the following values would be most critical for the success of a new anti-bacterial grocery cart handle?
Which of the following values would be most critical for the success of mandated e-waste recycling?
The cost of a standard market basket of products bought in a given country relates to the purchasing power parity (PPP) concept.
Instrumental materialism refers to the acquisition of items for the sake of owning the item itself.
_____ values prescribe a society's relationship to its economic and technological as well as its physical environment.
_____ refers to the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society.
Which value relates to tolerance for ambiguity and uncertainty avoidance?
The fact that Americans are prone to engage in physical activities and to take an action-oriented approach to problems can be explained through which self-oriented value dichotomy?
Nicholas is examining how people in India perceive time, space, symbols, relationships, agreements, things, and etiquette. He is interested in these factors because they influence _____.
Which time perspective views time almost as a physical object believing that a person does one thing at a time?
monochronic time perspective
In which country is the concept of guanxi, which involves personal relationships, an important consideration?
Using one marketing strategy across various cultures is referred to as _____.
Cultural values are
widely held beliefs that affirm what is desirable.
Cause-related and personal marketing both refer to the application of marketing principles and tactics to advance a cause such as a charity, an ideology, or an activity.
Major firms such as American Express
first approached the gay market using standard ads.
The term that refers to the degree to which a person has various levels of the traits of masculinity or femininity is
The voluntary simplicity movement in America relates to a shift in the masculine/feminine value.
Cohort analysis involves describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors.
When did Americans begin to place increased emphasis on leisure, immediate gratification, and sensual gratification?
after the end of world war II
Which of the following factors had a significant impact on Americans' emphasis on security?
a, b, and c
(the depression, world war II, and the cold war)
Which of the following is one of the defining characteristics of American society?
Which type of marketing ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause?
What has been found to improve the results of cause-related marketing programs?
the fit between the company and the cause
Which is a product or service that often needs modification when targeting gay consumers?
A(n) _____ is based on an attribute over which the individual has little or no control.
America is basically a secular society.
Generation Y is also referred to as the echo boomers.
For many Americans, from the late 1980s until 1995 real income values
was stagnant or declining
The baby boom generation is
all of the above
The degree of consistency an individual has across all the status dimensions is known as
The newest generation born after 1994 is known as the Tweens.
Harriett wants to describe the population of a new market in which her firms wishes to enter. She wants to describe the population in terms of its size, distribution, and structure. Which of the following should she use?
Approximately what percentage of the U.S. population has a high school degree?
Procter & Gamble is a major consumer packaged goods manufacturer. Which age category provides the greatest opportunity for P&G in terms of growth between 2010 and 2020?
_____ is the process of describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors.
Xavier was born in 1940. He was too young to remember World War II, and he matured during the prosperous years of the 1950s and early 1960s. His favorite singer was, and still is, Elvis Presley. To which generation does he belong?
Which of the following is a reason why more baby boomers continue to work longer than previous generations?
all of the above
Which generation was the first to gain a very broad view of a family, which may include parents, siblings, stepparents, half-siblings, close friends, live-in lovers, and others?
Generation Y is sometimes referred to as the _____.
Nouveaux riche is most commonly associated with the _____.
Earl did not complete high school and works as a janitor at two jobs. His income is very low, and he does not possess any skills to help him get a better paying job. Which social class best describes Earl?
The heterogeneous nature of American society is being accentuated by
none of the above
Many Muslims are reluctant to eat in American restaurants due to concerns with how the food is prepared.
Traditionally, America was considered a
melting pot w/ Western European values
African Americans constitute about _____ percent of the U.S. population.
Compared to the general population, Asian-Americans
have a higher average income
Ethnic groups are the sole basis for subcultures in the United States.
Asian-Indian Americans tend to share the family decision-making duties and responsibilities between the wife and husband.
A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n) _____.
Which of the following statements is FALSE regarding subcultures in the United States?
Religious groups are the most commonly described subcultures.
Which of the following is the largest ethnic subculture in the United States?
Which of the following is predicted to be the fastest growing ethnic group in the United States between 2000 and 2020?
Which of the following magazines is NOT in the Black Men's Top 10?
Which religion heavily influences the Hispanic culture?
Which subculture is the most diverse group, with numerous nationalities, languages, and religions?
the household is
the basic consumption unit for most consumer goods.
The teen Internet maven's primary role is as decision maker.
The household life cycle is based on
age, marital status, and the presence and age of children.
Compared to Delayed Full Nest I households, Full Nest I households have
The greater the role specialization and the more closely related the product is to the area of specialization
the less likely a joint decision will be made
Individuals tend to use which approaches to resolve purchase conflict?
a & b
(bargaining and impression mgmt)
The organization is the basic consumption unit for most consumer goods.
A blended family consists of a couple, one or both of whom were previously married, their children, and the children from the previous marriage of one or both parents.
According to the Census Bureau, all the people who occupy a housing unit is defined as a _____.
Eric and Elizabeth live together in the same apartment but are not married. According to the Census Bureau, which type of household do they represent?
Which of the following is NOT a reason for the decline in traditional families?
a change in the way the Census Bureau has defined "traditional family"
Which HLC group is basically the unmarried members of the Generation Yers?
While roughly one-third of children are born to unmarried mothers, this may not be an accurate representation of the situation. A more accurate representation of the situation may be gained by looking at the percentage of American households that are single-parent families. What is that percentage?
What is a major difference between delayed full nest I and younger new parents?
_____ is the process by which decisions that directly or indirectly involve two or more family members are made.
While Katie and Matthew are the children in the family, they do influence the alternatives considered for their family's summer vacation. What role do Katie and Matthew play in this family decision?
Carla and John are both children, but they use their family's electronic equipment such as TVs, DVD players, and stereo equipment. They did not play much of a role in the purchase decision on which brands to buy, but their parents did consider their needs when deciding on which products
both c & d
(influencer and user)
Which of the following is a characteristic of teens called "Internet mavens"?
all of the above
Which of the following is FALSE regarding conclusions on family decision making?
over conflicts in decision making are more common than agreement
Bob his teaching his son, Jack, how to handle money, count change, how to save for a desired purchase, and how to choose an appropriate product. Bob is teaching his son _____.
Which of the following is the primary source of consumer socialization?
Which of the following is NOT a stage of McNeal's model of how children learn to shop?
stage IV: making recommendations to other children
A group is broadly defined as
two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behavior is interdependent.
Primary groups are
characterized by frequent interpersonal contact.
A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is
none of the above.
Normative influence occurs when
an individual fulfills group expectations to gain a direct reward or to avoid a sanction.
A person who consistently filters, interprets, and/or provides information to other group members is
an opinion leader.
The adoption process is the series of steps or stages a consumer goes through when purchasing an innovation.
Buzz marketing is known as the exponential expansion of WOM.
Even though e-fluentials make up a relatively small portion of the adult online community, they wield a lot of influence due to the fact that they communicate to a vast array of individuals both online and offline.
Two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as a(n) _____.
Which group classification variable refers to the closeness and intimacy of the group linkages?
strength of social tie
As a marketing major, Stan is a collegiate member of the American Marketing Association. This association holds a collegiate conference every year, and he did attend it one year. While this is a group he belongs to, his ties to other members are relatively weak
Which group of teens sees themselves and others as cool and at the center of the action?
A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a _____.
Amie usually wears a uniform to her Catholic school, but on the first Friday of every month, students can wear other clothes as long as they bring in something for the church's food bank. Amie loves to shop and has plenty of fashionable clothes. Only wears blue jeans and sneakers
In which of the following consumption situations will a reference group's influence be strongest?
when the use of the product or brand is visible to the group
Which categories of participants are the true leaders of conversation and opinion in Web 2.0?
creators and critics
Vicki likes to visit a social network site, called Fanfiction.com, and read the stories that others post on this site. She doesn't really visit very often, and she has never posted a story on this site. Vicki is which type of social media participant?
Some individuals have information about many different kinds of products, places to shop, and other aspects of markets. They can be considered a special type of opinion leader and are known as _____.
Leigh received a digital camera for her birthday. She was able to figure this product out pretty easily because it only required a moderate change in how she used to take pictures. One thing she had to get used to was printing the pictures instead of taking a role of film to a processor
Which of the following is NOT an adopter category?
Which of the countries below has the highest percent of internet usage in 2010?
Seventy eight percent of Americans claim Christianity as their religion. With regard to the Arab Americans, about ____ percent claim Muslim and ____ percent claim Christianity as their religion. (choose closest answer)
What percent of Americans have college degrees? (choose closest answer)
What percent of Americans live alone? (Choose the closest answer)
Hispanics will represent what percent of the U.S. population in 2030? (Choose the closest answer)
The largest percent of U.S. immigrants each year come from what area of the world?
What two American subcultures have the largest buying power?
african americans and hispanics
With regard to Asian American religious preference, ____ percent claim to be Buddhists and ____ percent claim to be Christians. (choose closest answers)
What is the percent of U.S. Hispanics that speak mostly Spanish in the home? (choose closest answer)
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