Last Modified: 2016-03-08
Designed to be an equitable system for distributing new talent among the leagues
Teams have tried to limit draft rounds so more players are available through FA
Union supports this, but also recognizes the importance of equal player distribution
Responsible for putting the best possible team on the
field or court
Responsible for generating revenue, marketing,
developing a fan base, and working with customers
Focuses on enhancing the experience of people who attend games
Arrival of voluntary sport clubs
Mid 1800s sport began to
Governing bodies develop, mid-to- late 1800s
Direct Reference Groups:
2. Influence person to adopt attitudes and behaviors consistent with the group
3. Support the person’s decision to use the same products as the group
2. observational learning
- Time pressures, time of day, season of the year
- Momentary moods à Anxiety, excitement, hunger
- Momentary conditions à Cash on hand, fatigue, illness
- need recognition
- information search
- evaluation of alternatives
- post purchase behavior
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