The process of providing continuing satisfaction and reinforcement to individuals who are past or current customers, which in turn will create lasting relationships with all customers.
What are touch points?
All of the ways in which a customer interacts with an organization
What are five ways to establish a trademark in customer service?
call customers by name
Focus on accuracy in everything that you do
recognize your repeat customers
know your products and more
What are the four steps required for an organization to implement customer retention and relationships with lifetime value?
Build a customer database
collect customer-level data
differentiate your customers
develop innovate programs
Explain why fans are viewed as the catalyst for sponsorship and broadcast sales
Fan attendance drives the demand for sport higher, and puts higher pressure on other fans to buy the product, television to show the game, as well as sponsors to put money into advertisements and other products during the game. Because of this, fans really drive the sales of sponsorship and broadcast rights
What are the five factors which can cause a customer to fail to perform