- University of Missouri- Columbia
- Sports Management
- Sports Management 2281
- exam 2
Last Modified: 2013-10-15
- Be reliable
- call customers by name
- Focus on accuracy in everything that you do
- recognize your repeat customers
- know your products and more
What are the four steps required for an organization to implement customer retention and relationships with lifetime value?
- Build a customer database
- collect customer-level data
- differentiate your customers
- develop innovate programs
- Salable Product
True or False? Salespeople are born, not made.
True or False? The best sellers should always be sales managers.
- Affiliation or Community
- Health and Fitness Benefits
- Fun and Festivity
- sport specific
What is the difference between a rights holder, rights seller, sponsor, and rights buyer?
What is ambush marketing? What does it have to do with acquisition imitability?
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