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Gatekeepers: those who make decisions about what news is reported (Editors are gatekeepers,Before editors, reporter is a gatekeeper)
Ability of the news media to transfer issues of importance from their news media agendas to public agendas (not what to think, but what to think ABOUT)
-- wire services function as these
Parents’ Television Council reports research:
· Content analysis shows that children’s programs contain a higher frequency of violence than adult programs
o 7 incidents of violence per hour on children’s programs
o 11 incidents of violence per hour on ABC Family Channel!
o 5 incidents of violence per hour on primetime TV
Longitudinal study
A correlational research study that involves repeated observations of the same variables over long periods of time — often many decades. It is a type of observational study.
Longitudinal studies track the same people, and therefore the differences observed in those people are less likely to be the result of cultural differences across generations.
Conditions under which violence is most likely to be modeled
Effects of programs such as The Doomsday Flight, Fuzz, Born Innocent,The Deerhunter or Taxi Driver
Parents’ Television Council
Paul Lazarsfeld’s two-step flow theory of communication effects
Definition of subliminal messages
What doadvertisers want you to remember about their products?
FCC regulations regarding subliminal messages in advertising
Original purpose was not to protect consumers, but to protect the businesses from falseclaims from their competitors.
Legality of subliminal messages inprint media and broadcast media
FCC Actions regarding subliminalmessages
Legality of Dr. Hal Becker’s subliminal soundtrack for anti-theft use
Watchdog role of press
Herbert Schiller
Cultural imperialism
legitimization
Objectification
Jacquie Jordan, Get on TV! Whatis an option on a script or screenplay?
Roth v. United States: Is obscenity protected by the First Amendment?
Miller v. California
Obscenity
Indecency
Ed Donnerstein’s research on effects of violent pornography
Percentage of pornographic films that portray rape
Effects on young women of viewing sexual violence on MTV
UC San Diego research on college men’s reactions to violent pornography
Lazarsfeld
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