Last Modified: 2012-12-10
Related Textbooks:Consumer Behavior : Buying, Having, and Being (8th Edition)
Differences in Organizational vs. Consumer Buying
- Married couples
- Child bering families
- Families with pre-school children
- Families with school children
- Families with teenagers
- Families as launching centers
- Middle-age parents
- Aging family members
- Achieved: gained through choices, actions, efforts, talents, accomplishments.
- Ascribed: little or no choice about occupying
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