Reference groups influence us in three ways. These ways include informational, utilitarian and _______ dimensions.
The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities.
Within groups, informal rules of behavior are called ________.
The plain and simple fact is that Ralph has body odor. Worse than that, Ralph does not seem to care. Ralph's clothes are in a shambles and his personal hygiene could certainly be improved. For most people, Ralph would be in which of the following groups?
What is guerrilla marketing?
The use of promotions that use unconventional locations and extensive word-of-mouth campaigns
According to the _________ perspective, under the right circumstances a group of people is smarter than the smartest people within the group