Last Modified: 2011-06-01
- 100% of readers read it
- tells topic of memo to audience
- what you want
- why you're writing
- get straight to the point
- be concise and clear
- white space
- complimentary close
- tell them what you expect them to do next
- no structure
is the order of thinking in a doc
*must be logical
- Writer's address
- Inside address
- Letter body
- Complimentary close
- Signed name
- Typed name
- Subject line (mandatory in memos)
- New-Page notations (for more than one-page letters)
- Writer's and Typist's initials (if not written by writer (BP:kh)
- Enclosure notations
- Copy notations (if included a complimentary copy for reader)
*must be precise and specific
What are the goals of a cover letter?
- Tells readers what they are receiving
- focus' readers attention on on key points within enclosures
- commending a colleague
- promoting an employee
- offering a job
- less harsh
- "soften the blow"
- 100% yes
- 100% no
- partial adjustment
- Anecdote (story)
- Ask Questions
*only 30 seconds to grab readers attention
What are the characteristics of stye writing in a sales letter? (5)
- Reader-friendly (highlight, bullets)
- Use "you"
- show ease of use (use "easy" and "simple"
- imply urgency
- letter-external vs memo-internal
- memos: subject lines, letters do not need them
- memos need ID lines (DATE, TO, FROM, etc.)
- memos allow abbreviations bc its internal
- letters-formal vs memo- either (formal or informal)
- Memos-relatively decure
- reject a job applicant
- deny a raise
- unacceptance of a proposal
- defective merchandise
- incorrectly filled orders
- 100% yes, 100% no, partial adjustment
- to market inventions
- connect with users
- adjustment letters
American Standard Code for Information Interchange
"the standard way that printable characters are represented in the USA"
- acts like am on-line busines card
- lets others know your email is not a virus
- intro: what and why
- discussion: who, what, where, when, why, how; develop content
- conclusion: complimentary close/directive close
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