Exam uno- part 2
- University of Wisconsin - Whitewater
- Marketing 300
- Exam uno- part 2
Last Modified: 2011-07-16
Related Textbooks:Essentials of Marketing
segmenting these in order to select target markets and develop suitable mark mix
economies of scale and less investing
but harder to develop mark mix to satisfy potential customers
20% >112 thou
median 60 thou
middle income consumers hit hard by rising cost of necessities
limited prob solving
extensive prob solving
multiple buying influence
problem solving process
b2b e commerce
buyer seller relationship
producers of services
retailers and wholesalers
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