A way of life developed and shared by a group of people and passed down from generation to generation Widely held view that cultures are created through interaction Cultures evolve and are not static Culture is not part of biology
What are the 5 dimensions along which cultures can vary?
Individualism- collectivism High/Low Context Power Distance Masculinity/ Feminity Uncertainty Avoidance
What is distance spanning?
it enables utilizing expertise that ordinarily wouldn't be accessibe
Who is involved in distance spanning?
You, significant other, mom-nurse, and doctor
What is chronemics?
The use and experience of time The West (us) is very time conscious and structured
What is ethnocentrism?
Using ones own group and customs as "standard" to judge others rather than just one way of doing things
What is stereotyping?
Assuming one characteristic is shared by ALL group members or one representative IS the group
What are the characteristics of mass communication?
Mediated encounters different sensory input limited Receivers have little control over sources Sources barely know to the receivers Audience is large, and heterogeneous Intended for rapid consumption by large numbers of people Public rather than private Delayed feedback
What is the magic bullet/ hypodermic needle model of media effects?
Assumed media has direct effects Immediate and harmful Large effects
What are the assumptions of the Two Step Flow/Opinion leader model of media effects?
It used to be that the audience is assumed to be passive The media has small but direct and consistent effects of the audience Now, that audience is not always considered to be "passive" We assume limited but direct effects
What are specific diseases linked to family patterns?
Anorexia and bulimia
What are the two major conflict styles that can help prevent certain types of diseases (that are linked to family patterns)
Collaboration or compromise
What is the FCC?
The Federal Communications Commission - 5 members, 5 year terms - Nominated by the President and confirmed by the Congress
Why are members of the FCC important?
The FCC established rules for granting licenses For each geographic area, the FCC decides which user gets frequency based on who will best serve public interest Licenses must be renewed every 8 years
What is an active audience?
When the audience chooses to accept or reject, and make sense of or reconstruct the meaning of messages
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