Final Exam Part 3
- University of Connecticut
- Communication Arts
- Communication Arts 1000
- Final Exam Part 3
Last Modified: 2009-12-01
Related Textbooks:Boxing Plato's Shadow: An Introduction to the Study of Human Communication (New Edition)
Related Textbooks:Ethics: Theory and Contemporary Issues
Related Textbooks:Fundamentals of Human Communication
Related Textbooks:Human Communication: Principles and Contexts
Widely held view that cultures are created through interaction
Cultures evolve and are not static
Culture is not part of biology
The West (us) is very time conscious and structured
sensory input limited
Receivers have little control over sources
Sources barely know to the receivers
Audience is large, and heterogeneous
Intended for rapid consumption by large numbers of people
Public rather than private
Immediate and harmful
The media has small but direct and consistent effects of the audience
Now, that audience is not always considered to be "passive"
We assume limited but direct effects
- 5 members, 5 year terms
- Nominated by the President and confirmed by the Congress
For each geographic area, the FCC decides which user gets frequency based on who will best serve public interest
Licenses must be renewed every 8 years
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