Seller advertises a low priced product to entice consumers into the store, then tries to persuade consumers to buy a higher priced item.
Follow your instinct if something doesn't feel right
Aristotle and the "Golden Mean"
Absolutes are problematic. Aristotle suggests the "golden mean" as a point (virtue) between two ethical extremes (deficiency and excess) adherence to golden mean would lead to a life of virtue. EXAMPLE: Cowardice (deficiency) and foolhardiness (excess) are extremes. Courage, the golden mean, is virtue.
Plato and the Allegory of the Cave
Plato found methods for finding true wisdom is reason and intuition as our senses cannot be trusted.
- suggests that we must look beyond sensory experiences toward deeper meaning in life in the search for well being.