Focuses on the process by which persons can be made resistant to persuasion.
Example: consider how persons can be made resistant to a disease virus (smallpox)
A belief that is rarely, if ever, attacked; everyone in a culture holds these beliefs and no one criticizes them
Example: brush your teeth after every meal.
A more controversial belief than a cultural truism because a receiver knows that a nontrusim is vulnerable to attack, the refutational treatment is not needed to underscored the usefulness of the supportive treatment; the supportive treatment stands on its own.
Limited Supply (Scarcity)
A customer is informed that a certain product is in short supply and that cannot be guaranteed to last long and bringing up their desire to want it even more than they did before.
Time Limits (Scarcity)
The deadline tactic in which some official time limit is place on the customers opportunity to get what the compliance professional is offering. People find themselves doing what they wouldnt care to do simply because the time is running out.
An emotional reaction in direct connection to rules or regulations that threaten or eliminate specific behavioral freedoms.