- University of Tennessee - Knoxville
- Communication Arts
- Communication Arts 310
- Final Exam
Last Modified: 2011-07-16
Related Textbooks:Persuasion: Theory and Research (Current Communication: An Advanced Text)
Example: consider how persons can be made resistant to a disease virus (smallpox)
Example: brush your teeth after every meal.
1. Scarce items are heightened in value when they are newly scarce.
2. We are most attached to scarce resources when we compete with others for them.
2. If someone can get you to make a commitment, they will have set the stage for your automatic and ill-considered response with the earlier commitment.
3.. Once a stand is taken, there is a natural tendency to behave in ways that are consistent with the stand.
-Composed of two factors:
*Researchers do not know what are more important predictors of source credibility.
*Consequently, the person at the receiving end of the Halo Effect is perceived as more likable.
Example: exercise program- receivers who encounter a detailed description of the recommended action may become more convinced of their ability to perform the behavior.
1. One Sided- "Vote for Candidate X because of their strong tack record for improving the economy."
2. Two Sided- presents issues of persuasion as well as some opposing arguments against the issue.
3. Two-sided non-refutational: offers counter argument. "Although their positions on issues of social import have been weak, vote candidate X for governor bc of their strong track record of improving the economy.
4.Two-sided refutational:present the issue of persuasion as well as some opposing arguments against the issue with offering a counterargument.
Example: "Will you put a smaller sign in your yard? (few weeks later) Will you put a bigger sign in your yard?"
Example: giving a participant a coke and later asking them to buy raffle tickets.
Example: After high school, you should go to college.
Example: What are your parents going to think if you got married in Vegas?
Example: Green Campaigns
Example (in book): Uncertain Death in New York
2. Physical Attractiveness
2. Size (bodyguard; larger = more authority)
3. Clothes (police uniforms)
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