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c. original equipment manufacturer
b. These are three of the core values that influence lifestyles in the United States
a. Marketing creates consumer needs.
c. The purchase of three large-screen computer monitors to replace smaller monitors
d. was not allowed before the 1970s if the other brands were mentioned by name or shown
d. societal marketing
e. uniform delivered pricing
a. direct retailing
d. The increasing number of working women
b. early adopter
b. problem child
a. unfair trade practice acts
a. Business buying decisions are usually made independently by a purchasing agent, while consumer buying decisions are made jointly
a. cumulative quantity
d. marketing myopia
e. structural bonds
d. move items quickly with minimal handling
b. guaranteeing product quality
e. leader pricing
c. marketing managers must ensure a proper match between the message to be conveyed and the target market’s attitudes and ideas
d. advertising, personal selling, sales promotion, and public relations
c. price skimming
e. psychological pricing
a. A baseball stadium
Marketing plans should be written to do all of the following EXCEPT:
a. control the elements of the external marketing environment
c. activity-based costing applications
c. Price means the same thing to the consumer and the seller
b. data warehouses
d. Customer relationship management (CRM)
d. product line contraction
c. a strategic channel alliance
b. Radio advertising
ProLog is a firm that specializes in warehousing and fulfilling orders for firms as diverse as those supplying parts for manufacturers of complicated missile defense systems to those manufacturing pet-care products. Firms contract ProLog to manage part or all of their order fulfillment process. ProLog is an example of a:
d. third-party logistics firm (3PL)
When the demand for packaged beer fell by 8 percent in one year, the demand for aluminum beer cans and glass beer bottles also fell because the demand for beer containers is an example of a(n) _____ demand.
There are many furniture manufacturers. Tall Paul’s is the only one that makes furniture to meet the needs of people who are over 6’6” tall. These people find furniture designed for average-sized people to be cramped and uncomfortable. Tall Paul’s uses _____ segmentation.
All of the following factors directly influence consumers’ level of involvement in the purchase process EXCEPT:
a. consumer’s age
David and Kathy are trying to decide where to go on vacation. David has suggested a cruise. Since neither of them have been on a cruise before, they will be unable to assess the _____ of a cruise until they actually take the vacation.
b. experience quality
Serenity is a manufacturer of outdoor fountains that are popular in gardens. Even though fountains represent a product category that does not sell year-round due to inclement weather, Serenity’s sales remain steady all year because it sells to wholesale distributors that stock the product. Serenity sells to wholesale distributors that perform _____ functions for the manufacturer.
Central to any society is a common set of values shared by its citizens that determines what is socially acceptable. Marketers refer to these values collectively as a country’s:
Wal-Mart is the largest retailer in the world, and many consumer packaged-goods manufacturers like Kraft have offices in Bentonville, Arkansas, where Wal-Mart is headquartered. Wal-Mart has the ability to influence manufacturers to lower their prices so that it can deliver on its low-price guarantee to consumers. Wal-Mart possesses:
c. channel power
Imagine that you are the research director of a major industrial marketing firm. You need to select an NAICS code that defines the most homogeneous group of companies in a particular group of highly competitive companies. Which of the following codes might you use?
Toyota found that consumers wanted cars to last longer and be more environmentally friendly. GM, however, enjoyed being the top U.S. car producer and focused more on how many cars and trucks it could manufacture, not on what customers wanted from a vehicle. GM had more of a _____ orientation.
All of the following are unique characteristics that distinguish services from goods EXCEPT:
Which of the following products would most likely require the purchaser to use only an internal information search?
Consumers in Louisiana love hot sauce, and Tabasco and Crystal brands are particularly popular there. Consumers in Michigan do not like hot food, so they purchase very little hot sauce. A national chain of grocery stores would likely use _____ segmentation when stocking condiment merchandise.
Basketball is played nearly everywhere in the world and is an easily understood sport. The National Basketball Association (NBA) finals reached more than 600 million televisions in 195 countries. From this information, you should be able to infer that the NBA is:
b. practicing global marketing
The ability of customers to go online to design their own dining room table or sofa at Norwalkfurniture.com is an example of:
b. mass customization
All of the following are individual factors influencing consumer buying decisions EXCEPT:
Which of the following would imply elastic demand?
d. Many substitute products
Which of the following statements about advertising is true?
The ad campaign for South Beach Living Cinnamon Raisin Cereal Bars highlights that the product is a good source of fiber and packed with ten grams of protein. This advertising highlights:
a. product attributes
Girls between the ages of 8 and 15 years are one of the growing markets for high-end shoe manufacturers, and podiatrists say the trend is leading to many stylish young girls with grown-up foot problems. Shoe manufacturers who develop and market adult-styled shoes to this group are not operating at a(n) _____ responsibility level of the pyramid of corporate social responsibility.
Which of the following statements describes ethics?
b. All of the statements describe ethics
Retailers control the six Ps of the retailing mix. The six Ps include the marketing mix plus:
a. presentation and personnel
Barry collects antique watches and has decided to sell a few of them on eBay. Some of the watches he wants to sell are rare and very valuable. What condition is necessary for an exchange to occur between Barry and a buyer?
products in the latter stages of the product life cycle, which are advertised on a reminder basis, use a(n) _____ media schedule.
The typical starting point of any firm’s marketing mix is the:
e. development of the good or service to be sold
Allstate Insurance says “You’re in good hands with Allstate,” and Prudential Life Insurance shows a rock in its commercials because it wants to convey stability. These companies are using what type of promotion strategy?
a. Stressing tangible cues
All of the following are tactics for fine-tuning the base price EXCEPT:
In the past, PajamaGram marketed pajamas only to women. Now the company offers pajamas for men and children. This is an example of a _____ strategy.
The quantity of a product that will be sold in the market at various prices for a specified period is called:
What are the three basic tasks of promotion?
A _____ is a group of people or organizations that has wants and needs that can be satisfied by particular product categories, has the ability to purchase these products, and is willing to exchange resources for the products.
Marketers consider all of the following examples of new products EXCEPT:
Income, ethnic background, gender, and age are all examples of _____ segmentation bases.
A discount off the base price to customers who pay immediately, or within a specified time period, is called a:
After-tax income is referred to as:
All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:
Otis Elevators has entered into a strategic alliance with a company in France from which it gets its elevator door systems. It has a similar agreement with a manufacturer in Japan that provides it with special motor drives. A manufacturer in Spain has worked closely with Otis to create small geared parts necessary for the manufacture of elevators. The component parts are assembled at its plant in the United States. Otis elevators can be found in buildings all over the world. Otis elevators is an example of an:
You are a product manager for a manufacturer of trampolines. You have determined that the trampoline is in the maturity stage of the product life cycle. To keep your product from entering the decline stage, you should:
All of the following are examples of trade sales promotions EXCEPT:
Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage. After flying a certain number of miles or flying a specified number of times, the frequent-flyer program participant earns a free flight or some other award such as free lodging. Airlines that use frequent-flyer programs are practicing:
An advantage that cannot be copied by the competition is called a(n) _____ competitive advantage.
A true marketing decision support system possesses all of the following characteristics EXCEPT:
Chattanooga Bottling Company is licensed to bottle Coke products. The Chattanooga Bottling Company is an example of a:
Papa John’s pizza chain uses UPS trucks to carry supplies to its franchises. Papa John’s does not own the trucks but has contracted with UPS to have all of the trucks it uses in its deliveries to Papa John’s establishments painted with the Papa John’s logo and company colors. Papa John’s is using:
When Darrell purchased a five-pound bag of 9Lives cat food, he received a free can of the manufacturer’s new gourmet cat food. The can of cat food is an example of a:
All of the following are bases for psychographic segmentation EXCEPT:
Marketing research has three functional roles. These roles are:
Which of the following statements about the relative amount of time spent in the selling process by different types of salespeople is true?
There are many HD television sets on the market, and they vary so much on price, quality, and features that consumers often have trouble comparing them. An HD television would probably be considered a _____ product.
Heinz is a leading global food manufacturer. It manufactures and markets Farleys (baby food), Jack Daniel’s sauces, and Weight Watcher’s diet/slimming meals and supplements. The use of these brand names instead of the Heinz name is an example of a(n) _____ branding strategy.
A small brewery has noticed a 20 percent decrease in the sale of its dark beer over the last three years. The company’s owner wants to determine why the decline has occurred and how to reverse the trend. Once the owner has identified the problem as a consumer perception that dark beer is bitter and calorie laden, its next step in the marketing research process should be to:
The fact that many people believe that businesses should focus on making a profit and leave social and environmental issues to nonprofit organizations is:
Product positioning is the process of:
Procter & Gamble dropped the price of Pringles Potato Chips in the Southeast due to price competition and consumer demand. As a result of the price reduction, P&G increased unit sales and earnings by 10 percent due to:
In the RFM analysis model, “R” stands for:
Which of the following is a logistical function performed by intermediaries?
Which of the following is LEAST likely to be a factor that would determine the nature of the promotional mix?
Which method of entering the global marketplace would be most risky?
AutoFry is the leading manufacturer of ventless deep fryers for supermarket deli and food-service operations. It has developed a new high-capacity fryer. The company has decided to purchase a mailing list of thousands of food-service managers and to send out brochures with a detachable card that the managers can use to request more information. AutoFry is involved in:
What does the 80/20 principle propose?
Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:
An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines. The ad said that if you were interested in learning more about the new product or trying it out, you should ask your physician. The manufacturer of the drug was using a _____ promotional strategy.
Walmart realizes a _____ using its relationships with suppliers to give customers low prices and good customer service.
A new medication to eliminate fungal growths on people’s toenails may have a slow rate of adoption because it is not a highly visible item in homes. Also, this item is not often discussed among friends and coworkers. This is an example of how the characteristic of _____ can work to slow the adoption process.
The first stage of the new-product development process is:
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