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a. determining how many employees and what skills the organization needs.
b. forecasting the supply of people in the work force who will have the necessary qualifications to meet the firm's needs.
d. considering the status of current personnel
e. appraising performance
A. interview of finalists.
B. tour of the building.
C. introductions to supervisors.
D. introductions to co-workers.
E. distribution of organizational manuals.
A.provide employees with feedback on performance.
B.provide the organization with information on its development programs.
C.provide a basis for reward distribution.
D. train employees on how to improve their performance.
E.provide employees with information on what they need to do to improve their performance.
A. a factory worker's level of output.
B. number of units sold for a salesperson.
C. a ranking system for an office worker.
D. batting average for a baseball player.
E. shooting percentage for a basketball player.
A. Vacation time
B. Health insurance
C. Pension plans
E. Child care
A. better pay.
B. job security.
C. safer working conditions.
D. fewer hours.
E. greater hours.
E. collective bargaining.
Which of the following is not a secondary characteristic of diversity?
Primary characteristics of diversity typically involve all of the following categories except
Having a diverse workforce has many benefits. One benefit is
All of the following are organizational benefits of fostering and valuing workforce diversity except
A. increased worker productivity.
B. reduced employee conflict.
C. reduced worker efficiency.
D. increased innovation from employees.
E. increased employee commitment.
What were laid-off employees at Medallion not given to help them in their transition?
What is hindering Medallion's ability to restructure, address concerns, and build morale?
Marketing creates value by
Marketing is not manipulating customers into buying things they do not really want; it is
When a customer hands the cashier $1 and receives a loaf of bread, which of the following has occurred?
Marketing is the facilitation of exchanges through
The exchange process is
An exchange is
What most consumers want is not a product, but
A marketer must understand buyers' needs and desires to determine what products to make available.
Transporting includes warehousing goods.
The financing function expedites purchases through making credit available.
Spending money to hire a sales force or to conduct marketing research does not involve risks.
Buying expedites the exchange process and marketers view it as a persuasive activity that is accomplished through promotion.
Marketers' efforts to understand customers' needs and desires in order to determine what products to market relates to which of the following functions of marketing?
Kiet has acquired a supply of canned fruits and vegetables. He does not yet have a buyer for them but he's using promotion and other activities to find a buyer. He is performing the marketing function of
When an organization hauls canned goods from the manufacturer to grocery stores, it is involved with which marketing function?
When a grocery store maintains refrigerators to hold ice cream until customers buy it, the store is engaged in the marketing function of
When a worker in the deli department of a grocery store designates a steak with little or no fat as an "AA" and another steak with more fat as a "B," the worker is participating in the marketing function of
When a computer manufacturer provides stores with credit to encourage them to carry their computers in stores, the manufacturer is involved in the marketing function of
Acme Inc. is surveying customers as to what kinds of services they would like the company to add. It is involved in the marketing function of
When a pharmaceutical company devotes a large proportion of its overall budget to researching and developing a drug that has potential to be a blockbuster but whose efficacy and safety remains unproven, the company is engaging in
Among the marketing functions are
Everyone in the organization who interacts with customers must know what customers want.
If you build a better mousetrap, consumers will beat a path to your door.
The marketing concept is the basic philosophy that guides all marketing activities.
Customer satisfaction is a goal of the marketing concept.
To implement the marketing concept, a company must do all of the following except.
A. have good information about what consumers want.
B. adopt a consumer orientation.
C. coordinate its efforts throughout the entire organization.
D. adopt a sales orientation.
E. achieve its own goals.
The goal of the marketing concept is
During the Industrial Revolution, new technologies fueled strong ________ for products and a production orientation held sway.
After the production orientation came the sales orientation of the mid-twentieth century. Supply exceeded demand for many products and ________ and _________ became the most important marketing activities.
Which of the following requires organizations to gather information about customer needs, share that information throughout the entire firm, and use that information to help build long-term relationships with customers?
In the twenty-first century, ________ remains an essential element of any marketing strategy to develop and manage long-term customer relationships.
The marketing concept states that an organization
A marketing strategy is a plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers.
A target market is a group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas.
In the multi-segment approach, the marketer directs one marketing strategy toward a single market segment.
Psychographic characteristics of segmentation include personality characteristics, motives, and lifestyles.
Products usually have both favorable and unfavorable attributes.
The first major step of a marketing strategy is to
A marketing strategy consists of
After analyzing its own resources and unique abilities, a company is now trying to determine what group of customers it can satisfy with a good or service. It is in the process of choosing a
Salt, sugar, and many agricultural products are sold using which of the following approaches?
If a company develops an advertising campaign that targets a segment of consumers with a certain income and education, the company is using the following segmentation variable:
If a company markets to a segment of people who have a certain lifestyle, the type of segmentation being used is
The marketing mix is a combination of
Which of the following can be changed quickly to stimulate demand or respond to competitors' actions?
Distribution is sometimes referred to as
A marketing information system is a framework for accessing information about customers.
Secondary data are information observed and recorded or collected regularly from sources inside and outside the organization.
Buying behavior is the decision processes and actions of people who buy and use products.
Attitude is a social variable of buying behavior.
A person's buying behavior may be affected by his or her social roles.
Marketing research is
When High Tech Stereo Company wanted to alter its products, its managers began their research by analyzing sales figures. This is an example of
Which type of data is probably least expensive to collect?
A marketing research representative who interviews shoppers in a mall is collecting the following type of information:
If a company is studying the decision processes and actions of people who purchase and use products, the company is focusing on
Which of the following is a psychological variable of buyer behavior?
C. Reference groups
D. Social classes
C. Social class
E. Reference group
When Bill Wilson became a father he became increasingly interested in health and began to look for household items that were safe for use around young children. His new perspective is related to his
Social forces influence marketing strategy.
Technological forces do not influence marketing strategy.
The forces in the marketing environment are totally uncontrollable.
Social concerns have led marketers to design and market safer toys for children, prescription drugs, and safer and healthier food products.
Competitive and economic forces in the marketing environment include technological issues.
Which of the following is not a competitive or economic force in the marketing environment?
Which of the following is not a social force in the marketing environment?
Marketing requires creativity and a consumer focus because the marketing environment can
Which of the following environmental forces influence marketing strategy by dictating what elements cannot be included in advertising?
Which of the following is not an influence on the marketing environment?
Computers and advances that improve new-product development are associated with
The public's opinions and attitudes toward living standards, ethics, and the environment are considered
Purchasing power, recession, and inflation are associated with
What does Ventura Motors make?
What is the problem Ventura Motors is experiencing?
Raw materials are natural products taken from the earth and are a subset of business products.
Products can be goods, services, and ideas.
Of the thousands of products introduced every year, most succeed.
New product ideas can come from customers.
Most new product ideas are rejected during the business analysis phase.
Consumers spend very little time planning where to buy shopping products.
Profits are negative in the growth stage.
Most new product ideas are rejected during which stage because they seem inappropriate for the organization?
If a nationwide sandwich shop company introduces a new sandwich in the Midwest to try out its marketing strategy before offering the product across the country, it is using
During which stage does the firm gear up for full-scale production, distribution, and promotions?
A light bulb used to provide light for workers on an assembly line would be classified as what type of product?
A gallon of milk is an example of a
Industrial products such as lumber, cotton, and iron are classified as
7-UP, Cherry 7-UP Antioxidant, and Diet 7-UP are products in Dr. Pepper Snapple Group's
If a product is experiencing negative profits and the company is spending a great deal of money on advertising to make consumers aware of the product, the product is most likely in the following life cycle stage:
A product's profits peak and start to decline during which of the life cycle stages?
If a company is eliminating certain models of a product and cutting back on expenditures, the product is most likely in which life cycle stage?
Diet Coke is a
Private distributor brands
Price discounts are often employed to boost sales.
Price is the least flexible variable in the marketing mix.
Pricing objectives are influenced solely by marketing mix decisions.
Maximizing profits and sales, boosting market share, maintaining the status quo, and survival are common pricing objectives.
Price skimming is charging a low price to help a product enter the market and gain market share rapidly.
Penetration pricing is less flexible than price skimming.
The perceived value of a product by consumers is an important consideration when pricing that product
__________ encourages consumers to make purchases based on emotion, rather than rational considerations about the price.
Because buyers have limited ____________, they must allocate them in such a way as to obtain the products they most desire.
The financial value placed on an object involved in an exchange is
Which of the following is the most flexible variable in the marketing mix?
Price is an important factor in the marketing mix for all of the following reasons except
A. it affects product image.
B. it is very flexible.
C. it directly affects revenue and profits.
D. it is the most visible element in the firm's marketing mix.
E. the ability to set a price depends in large part to the supply and demand for a product.
A. Maintaining the status quo
B. Boosting market share
C. Maximizing profits and sales
The pricing policy that allows a company to cover a product's development costs most quickly is
When a computer company initially charged a low price for a new computer and then raised the price after gaining a large market share, it was using which pricing strategy?
When a company sets a low price for a new product to discourage competition from entering the market, it is using the
If a company's goal is to develop an image of having very high-quality luxury products, it should employ a
If a cosmetics company is selling eye shadow priced at $11.99 rather than $12, it is using
Pharmaceutical companies sometimes use which of the following pricing strategies to price their over-the-counter drugs?
Physical distribution includes inventory control, transportation, warehousing, and materials handling.
Exclusive distribution makes a product available in as many outlets as possible.
Distribution channels for consumer products and business products are the same.
The best products in the world will not be successful unless companies make them available where and when consumers want to buy them.
A marketing channel is a group of marketing organizations that move products from producers to consumers.
Retailers generally buy from producers or from other wholesalers and sell to other retailers but not ultimate consumers.
Whether to distribute a product intensively, selectively, or exclusively depends on buyer behavior, the nature of the target market, and the competition.
A marketing channel includes all of the following except
E. secondary stakeholders.
The major variable of the marketing mix that uses marketing middlemen is
If XYZ Company buys televisions from a manufacturer and then sells them to department stores, it is probably a
An example of a product distributed through Channel B, producer to retailer to consumer, is
Which distribution channel would be likely for fruits and vegetables sold at a roadside stand?
Services are usually distributed through
Convenience products such as bread, milk, and gum would probably be marketed
High-quality items such as musical instruments, sailboats, and airplanes would probably use what distribution coverage?
Inventory handling, transportation, and warehousing are all examples of activities of
The type of transportation specifically noted for its flexibility in transporting products is
Which of the following modes of transportation is the least expensive for many products?
All of the following activities are associated with warehousing goods except
Factors such as characteristics of the intended audience, the objective, and the platform used can all affect how an advertising campaign is constructed and its message.
The Internet is not a valid advertising medium.
Promotion is used only to sell products.
Advertising is direct, two-way communication with buyers and potential buyers.
The role of promotion is to communicate with individuals, groups, or organizations to facilitate an exchange directly or indirectly.
The use of a pull strategy means that marketers attempt to motivate middlemen to make a product available to their customers.
Stimulating demand is especially important when a firm is using a pull strategy.
Marketers are blurring the lines between television ads and the Internet by directing consumers to a website for more information.
The form of communication that attempts to facilitate a marketing exchange by influencing people, groups, or organizations is
Many people incorrectly equate promotion with
When Honda pays a television network to air its commercial, it is using
When an airline company reacts to a plane crash with press conferences, news releases, and having company employees work with the families of survivors and victims of the crash, the company is focusing on which of the following elements?
When Gillette asks supermarkets to give its new razors shelf space, it is using a
If a manufacturer offers a wholesaler a special incentive to carry a new product line, which strategy is being applied?
When Snapple seeks to use viral ads on the Internet to introduce its new beverage to consumers before introducing it to supermarkets, it uses
When a company uses advertising and sales promotion to inform consumers about a product so they will ask retailers to stock it, which strategy is being used?
Effective promotional positioning uses promotion to
Miller targets its MGD 64 beer at those who want to drink beer without consuming many calories. This is
What might allow Deluxe Chips to spend its marketing dollars more effectively?
What is Deluxe Chips planning in order to accommodate its market's changing tastes?
Technology and the Internet have dramatically changed the business environment.
Marketers' new ability to convert all types of communications into digital media has created inefficient, expensive ways of connecting businesses and consumers and improved the flow and the usefulness of information.
People spend more time on e-mail than they do on social networking sites.
The Internet often impedes business transactions, making them slower and less efficient.
The Internet has helped marketers to reach target markets that were previously inaccessible to many businesses.
________ are the channel that most observers think will dominate digital communication in the future.
Google is challenging established companies in all but one of the following industries:
Conducting _____ means carrying out the goals of business through the use of the Internet.
_________ uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers.
___________ are electronic media that function using digital codes and include media available via computers and other digital devices, such as cell phones and smart phones.
The phenomenal growth of digital media has provided new ways of conducting business.
Internet markets are highly different from traditional markets.
E-business has had much more impact in certain industries where the cost of business and customer transactions has been very high.
In the future, most significant competitiveness gains will come from improvements in _____.
Which of the following is an industry that may not experience large decreases in the cost of communication gained from the digital communications?
Why is investment trading less expensive online?
Which of the following industries is not cited in your text as one that has been significantly affected by the Internet?
All of the following firms are examples of businesses that could not exist without digital media except
A. Best Buy.
C. Second Life.
The Internet is not considered a distribution channel.
Digital media make it easy for companies to add benefits and services to enhance products.
Digital media have fundamentally altered the marketing mix.
One of the greatest drawbacks of digital marketing is the ability of marketers and customers to easily share information.
A Nielsen Marketing Research study revealed that, on average, consumers spend more time e-mailing than on social networking sites.
The most flexible element of the marketing mix is price.
Consumer consumption patterns have not changed very much over time.
Digital marketing can enhance the value of products.
Which of the following is not a difference between digital media and traditional media?
Which of the following is a downside to digital media?
What is not an essential difference between digital and traditional media?
One of the most common ways marketers can utilize digital media is for
One aspect of marketing that has not changed with digital media is the importance of achieving the right ________.
The Internet is a new ________ for making products available at the right time, at the right place, and in the right quantities.
Marketers' ability to process orders electronically and increase the speed of communications thereby reducing costs, inefficiencies, and redundancies most relates to which element of the marketing mix?
______ is the most flexible element of the marketing mix.
Online social networks are a valuable part of marketing because they change the way consumers communicate with each other and with firms.
Digital media are more consumer-driven than traditional media.
Blogs are always positive for companies.
Some companies have begun to use podcasts as internal tools for teams working on projects that require a great deal of documentation.
With customer-generated video content increasingly available, some companies are using it instead of professional advertising firms.
Companies sometimes utilize Facebook and similar sites to help generate interest about new products.
Consumers' tendency to trust other consumers over corporations is one factor behind the rise in consumer-generated information.
A _______ is a web-based meeting place for friends, family, co-workers and peers that lets users create a profile and connect with other users for the purposes that range from getting acquainted, to keeping in touch, to building a work related network.
Social networks have existed in one form or another for more than _______ years.
What is not a popular service offered by social networking sites?
Which service allows users to "like" a company's profile and thereby interact and build a relationship with the firm?
When seeking out information on a new product, consumers tend to trust _________ over _________.
Marketers who learn where online users are likely to express their thoughts and opinions can use these forums to do all of the following except
A. interact with them.
B. address problems.
C. promote their companies.
D. get feedback.
E. find out consumers' home addresses.
Media sharing sites tend to allow businesses to be more _______ than reactive because they do not permit companies to respond to or interact with customers.
_____ are websites where users can add to or edit the content of posted articles.
Which of the following is not a reason why a Fortune 500 company might maintain a blog?
__________ are audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers.
The little black and white squares that sometimes appear in magazines, posters, and store displays which let a consumer with a smart device view a website, video, or image with additional marketing information is known as a(n)
Many companies believe podcasts will do all of the following except
A. create brand awareness.
B. promote their products.
C. encourage customer loyalty.
D. be convenient.
E. become the most popular avenue for conveying information.
_______ is the most popular online social networking site in the world.
What is a likely reason that Myspace now lags behind Facebook?
When a message gets shared from person to person many times, ________ has occurred.
Which of the following can be used by businesses to update consumers on company activities and respond to questions and complaints via very short, concise messages?
_______ allow users to develop avatars that live and play online, and sometimes even have their own currency.
Marketing over mobile devices has been facilitated by _______, which allow(s) users to perform a variety of functions, such as playing games or comparing product prices from different stores.
According to Forrester Research, which of the following groups of Internet users is most likely to post ratings and reviews of products and companies and to comment on blogs?
The surest way to ensure that you do not fall prey to scams or identity theft online is never to divulge important personal information online.
Intellectual property is technically protected by laws and regulations, but companies still suffer billions of dollars in losses related to intellectual property theft each year.
The correct blend of traditional and new digital media marketing will vary depending on the business, its size, and its target market.
Marketers accustomed to traditional media usually find the transition to digital media easy.
Phishing is a scam in which con artists counterfeit a well-known website and send out e-mails directing victims to it.
Illegal sharing of Internet content is not a major intellectual property problem.
Shopping in a store raises more privacy concerns than shopping online.
Why does shopping online raise more privacy concerns than shopping in a store?
What is the number-one consumer complaint to government agencies when it comes to the Internet and identity theft?
______ permit website operators to track how often a user visits the site, what he or she looks at while there, and in what sequence, but they also allow Web users to customize services and content.
___________ occurs when criminals obtain personal information that allows them to impersonate someone else in order to use the person's credit to obtain financial accounts and make purchases.
The practice of ______ involves companies offering to harvest personal information from social networking and other sites.
_____________ includes any attempt to conduct fraudulent activities online, such as by deceiving consumers into releasing personal information.
Which of the following requires companies to get users' consent before using cookies to track their information?
The fine line between protecting intellectual property and ______ makes it difficult to address online piracy.
What is the best way not to become a victim of online fraud or identity theft?
According to the text, which of the following is not a reason consumers use to rationalize the pirating of software, videogames, movies, and music?
Which of the following enables website visitors to customize services, such as virtual shopping carts, as well as the particular content they see when they log onto a website?
It is up to businesses and entrepreneurs to develop _______ to achieve business success using existing and future technology.
IOWatch experienced low end-user interest and drew little ___________ as a result.
After accepting a position at IOWatch, Paul realized quickly that he did not have sufficient experience in _________________.
Accounting is the recording, measurement, and interpretation of financial information.
Only businesses use accounting information to demonstrate how their funds are being used.
The terms accounting and bookkeeping are interchangeable because they mean almost the same thing.
Bookkeeping is only one aspect of accounting and involves the recording of routine, day-to-day business transactions.
Budgets are valuable tools because they break down cash inflows and outflows to help individuals and organizations clearly see where financial problems may lie.
If Evelyn Chang is a self-employed, state-certified accountant who provides various types of accounting services for different companies and organizations, she is probably a