created first advertising agency during war time economice development increased after war extra time to make stuff
patent medicin- over counter medicin not tested full of alcohol no quiality control
Muckracking -investigative reporters
FTC- 1914 federal trade commisoinmonitory regulating advertisments
make claim why you need why you need product and what happens if you dont have it
Attentino pleastin visually to attract you
Intrest get you thinking
Disier make you want/ need
Action get you out there to buy products
problem really improtant part of our life become reduced to a product that defines us ex ring = love
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