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Each party signs a contract before exchange occurs
All of the following are necessary for exchange to occur except:
Lance is a 30-year old, single professional who enjoys hiking, college sports, and poetry. He lives with his girlfriend but does not have plans to get married. He leads a life much different from his father who married right after high school, had children, and worked for the same company his entire career. More and more in the U.S. consumers like lance are enjoying _____, piecing together a variety of interests, products, and services instead of conforming to traditional stereotypes.
Colorado Silversmith creates and markets silver and turquoise jewelry, which it sells to retailers in the western United States. The company’s management believes its retail customers will stock more jewelry if its salespeople use aggressive marketing techniques, so the company provides strong incentives for salespeople and promotional allowances to resellers to get distribution for its jewelry. In other words the company has a _____ orientation
For every home built by habitat for humanity, Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family. This donation of appliances is an example of how companies assume their:
Best Buy has become the nation’s largest specialty retailer by focusing on the customer’s needs and wants. This philosophy is at the heart of a(n)___ orientation.
All of the following are sources of a cost competitive advantage EXCEPT:
NSTAR Gas and Electric Company in Boston provides continuing financial support for and injury prevention program run by the Children’s Hospital Boston. This funding is an example of:
A philosophy that stresses customer satisfaction
One facet of marketing is that it is:
Tide laundry detergent is the market leader, but overall industry growth is low in this market. Tide would be classified as a ____ in a portfolio matrix.
The____ is a moral philosophy that emphasizes character rather than rules or consequences.
Why do corporations engage in ethical training?
Kraft foods created a magazine full of recipes and coupons for customers as well as a web site with product and recipe information. The goal was to get current customers to purchase more Kraft’s products. These activities are representative of a ____ strategy.
Chrysler has a financial unit that is responsible for vehicle leases to consumers. It has a distinct mission, control over its resources, and plans independent of the other divisions of Chrysler. This financial unit is an example of a(n):
____ is the idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profit and help the world at the same time
All of the following are strategic alternatives that match products with markets EXCEPT:
The external environment______
The pyramid of corporate social responsibilities contains all of the following components EXCEPT:
SoBe nutritional beverages uses twin lizards on every bottle of its products and in all of its promotion efforts. It even has its own Team Lizard made up of skateboarders, mountain bike riders, and inline skaters that it sponsors. The lizard is used to remind consumers of the product and its benefits. To which of the four Ps does this represent?
_____ refers to the moral principles or values that generally govern the conduct of an individual or a group.
Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants, 12,800 delivery people, and more than 900 tractor trailers formed into a retail delivery powerhouse. Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay in an effective way to monitor the ______ factors with their external environments.
Life is good no longer encloses its apparel in individual poly-bags when shipping to customers because the management feels it harms the environment. This is an example of a _____ orientation.
All of the following are characteristics of a good objective EXCEPT:
In Asia, Procter and Gamble discovered that consumers like to experiment with different brands of shampoos and shy away from the family-sized bottles so popular with Americans. Now it sells single-use sachets of shampoo in Asia. P and G responded to ____ factors when it changed its Asian packaging.
_____ is the collaborative efforts of people to achieve common objectives.
Strategic plans require:
Which marketing management philosophy focuses on the question, “what do customers want and need, and how can we benefit society?”
Offer products that perform, give the consumer facts, etc…. do all of these
Marketers interested in offering customer value can:
Even distribution of all ethnic groups in a geographic region
A multicultural society is characterized by:
Lands End guarantees their products for as long as you own them. They would seem most concerned with which element of the marketing mix?
Theory of moral relativism
People who believe in the ____ judge according to time and place ethics.
Blogs created by customers can be used to assess customers attitudes toward new products as well as customers perceptions of new products. Marketers’ ability to search for key words used in the blogs is an example of change in the ______ factor of the external environment.
The movement to develop and market products designed to minimize negative effects on the physical environment or to improve the environment in known as:
By defining its business as “printing books” instead of “empowering imaginations,’ a children’s book publishing company would more than likely experience:
Every night Universal Studios Japan hosts a firework display. The theme park reciently came under government investigation when allegations were made that he park was detonating more than 50 pounds of explosives in its nightly firework display. In the small nation, the use of explosives is strictly controlled. This is an example of how _____ factors can influence a business.
Pure Digital Technology created the Flip, which is a digital camera tha tis priced around $150. It filled gap between expensive digital cameras and web cams. The flip plugs straight into your computer and the video can easily be viewed and shared instantly. Creating a new product for a new market is called:
Hallie is a calculating, self-centered salesperson. She never engages in relationship marketing. She looks on any sales situation as a “win-lose” situation, and she believes any legal method she can use is justified when she wins.
____ are strongly attached to technology, tend to be skeptical consumers, and demand the latest fashion trends in record time.
___ is a strategy that focuses on keeping and improving relationships with current customers.
Interest rates, inflation, and consumer income that influence the marketing environment are called ____ factors.
Juan is a marketing professor researching consumer decision-making processes. Specifically, he is examining if including a picture in a print advertisement is more effective than not including a picture in influencing readers’ attitude toward the advertisement and brand advertised. He is not researching an specific brand, but rather he is interested in testing Dual Coding Theory that predicts that pictures will have a more positive impact on attitudes. Juan is conducting ___ research.
The publisher of Ebony magazine has forged an alliance with Dan River, Inc. to create luxury bed and bath products for the newly developed Ebony Home brand. Ebony Home will use the publisher’s long history and expertise to market to the African American market. The African American market is the ____ for the Ebony Home brand.
A statement of the firm’s business based on careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions is known as a(n):
In the ____ stage of ethical development, loyalty and obedience to the organization or to society become paramount.
The ____ is an agency that prevents the use of unfair methods of competition in commerce.
Which marketing management philosophy focuses on the question, “what can we make or do best?”
Strengths, weakness, opportunities, and threats
The SWOT acronym refers to a firm’s analysis of its:
_____ is the cooperative effort of a for-profit firm and a nonprofit organization.
The Ritz Carlton has Service Values which guide employees in providing its Gold Standard service. One of the service values states “I own and immediately resolve guest problems.” The Ritz Carlton management uses ____ to provide customer service.
Marketing plans should be written to do all of the following EXCEPT:
Includes creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large
The American Marketing Association’s definition of marketing:
The brand name of a manufacturer is known as a(n) ____ brand.
Relationship marketing programs that are based on ____ bonds have the strongest potential for sustaining long-term relationships with customers.
The used car mall lets salespeople charge different customers different prices for essentially the same car depending on how good the customer is at negotiating price. It uses____.
A brand of iced tea, called Golden Peak, has high marketing costs as well as high production costs. Promotions for the product are aimed at gaining distribution and informing consumers that this premium product tastes like it’s home-brewed. In which stage of the product life cycle is Gold Peak iced tea?
All of the following are unique characteristics that distinguish services from goods EXCEPT:
New product strategy
A(n)____ links the new product development process with the objectives of the marketing department, business unit, and corporation.
When deciding on distribution plans for specialty products, companies generally ensure that the items are:
_____ costs do not change as output is increased or decreased.
Attract customers to the store so they will buy other products in addition to the leader product
Leader pricing is used to:
In the adopter categories, the final 16% to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are tradition-bound. They tend to have the lowest socioeconomic status, are suspicious of new products, and are alienated from a rapidly advancing society. They are called:
Normally, the longest stage of the product life cycle is the ____ stage.
The $149 Atlanta Braves MVP package includes tickets to a Braves game, the Georgia Aquarium, Stone Mountain Park, the World of Coca-Cola museum, and Six Flags amusement park. Its pricing technique is known as ____.
One of the main responsibilities of sport marketers is to keep their loyal customers as heavy users and escalate lower-level users into loyal customers. An effective tool for accomplishing this goal would be ____ marketing.
Procter & Gamble makes Gain laundry detergent for people who like a strong scent and Dreft for those who want a gentle detergent for their baby’s clothes. It is using a(n) ___ strategy.
When Apple Inc. originally introduced its iPhone it was priced at what many believed to be about as high as the market would allow. Within weeks Apple lowered the price of the iPhone. It appears that Apple entered the market with a ____ approach to pricing the iPhone.
Liz tends to adopt new products sooner than a lot of other people, but she weighs the pros and cons before buying. She does considerable product research, but her friends don’t really look to her for information. She really deliberates before she makes a purchase. Liz is best described as a(n):
A company using market share pricing has a ____ pricing objective.
____ is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.
Procter & Gamble dropped the price of Pringles Potato Chips in the southeast due to price competition and consumer demand. As a result of the price reduction, P&G increased unit sales and earnings by 10% due to:
When a company markets several different products under the same brand name, it is referred to as a(n) ____ brand.
The process by which the adoption of an innovation spreads is referred to as:
When Delta Airlines raises and lowers its prices on its Atlanta to Chicago route other airlines tend to make the same changes in their pricing. This is an example of _____ pricing.
Price is best described as:
Top managers at a commercial real estate firm that specializes in site location and installation of cellphone towers considered providing the same service for windmill location and installation but decided this was not within the company’s corporate mission. Which stage of the new product development process did its new product development process reach?
“Girls just Wanna Have Funds” is a Washington, D.C. support group that consist of mostly young women that offers tips on budgeting and debt relief. As they state on their website, their goal is to help women break financial ceiling “one stiletto at a time.” Girls Just Wanna Have Funds is providing a _____ that is helpful to women that want to be financially savvy.
Kathy is driving Chaz, her young son, home from soccer practice when Chaz says, “mom, I’m thirsty.” Kathy immediately pulls the car into the nearest gas station and buys Chaz a Coke. For Kathy, the Coke is best described as an example of buying a ____ product.
The manager of a souvenir shop in Florida graphed the demand per week for fresh orange juice. The graph indicates a demand schedule that slopes downward and to the right. This graph indicates that the quantity of juice demanded increases as:
Razor scooters gained instant popularity because walkers and runners frequently saw people on the scooters zipping by them and having fun. This information suggests the adoption rate of the Razor scooter was most affected by which product characteristic?
Which of the following services would be most likely to exhibit strong credence qualities?
Which of the following statements about pricing strategies throughout the product life cycle is False?
When the price of a product is set at a level where demand and supply are the same, _____ has been achieved.
Which of the following is the best example of a shopping product for most consumers?
A_____ is the part of the brand that can be spoken.
____ determine what sales volume must be reached for a product before the company’s total costs equal total revenue and no profits are earned.
During the ____ stage of the new product development process, production starts, inventories are built up, the product is shipped to distribution points, the sales force is trained, and advertising and promotion begin.
The price of the good or service is a key decision for a marketer because it most significantly and directly affects the product’s:
Introduction, growth, maturity, decline
The stages of the product life cycle, in order are:
When Apple developed and introduced the iPhone it was unique as it essentially combined a cellular phone with an iPod, an internet browser, and email capabilities. As such, in the short run it seemed that demand for the product would be inelastic, with no real existing competition. The recommended pricing strategy in such a situation would be:
There are a number of toothpastes marketed under the Crest brand including Cavity-protection Crest, Sensitive-teeth Protection Crest, Baking Soda Crest, Tarter Protection Crest, and Crest for Kids. The large variety of toothpastes under the Crest brand is an example of a:
_____ is the practice of marking up prices by 100% (or doubling the cost to set the selling price).
David and Kathy are trying to decide where to go on vacation. David has suggested a cruise. Since neither of them have been on a cruise before, they will be unable to assess the ____ of a cruise until they actually take the vacation.
Which of the following is price tactic that offers all goods and services at the same price (or perhaps two or three prices)?
The DCS Stainless Steel Gas Grill for outside cooking costs $3,995. The market for a grill that could easily replace a kitchen range is limited even though a lot of people have seen articles about this grill in cooking magazines and in the cooking section of newspapers. There is no potential competitor for this grill. The ____ strategy is probably best.
After Mattel evaluated many new products to add to its Barbie line, before any prototype was created, the manufacturer instructed a committee to select three of the ideas to present to a group of consumers. The consumer group was asked to evaluate the three product ideas in terms of their marketability. This stage of new-product development is called:
Which of the following is most likely to be a variable cost for an internet retailer that sells spices, herbs, and seasonings to consumers?
The label on Darwin’s new blazer that reads “Will Not Shrink” is an example of a(n) _____ warranty.
A European dairy, which is famous for its rich ice creams, has introduced basil, tomato, fennel, and oregano flavored ice creams. In the process of developing these new flavors, the dairy surveyed world-famous chefs to determine which nontraditional flavors had the greatest level of marketability. This survey would have happened during which stage of the product development process?
Many consumers, especially when faced with an uncertain purchase decision, think that a high price:
The market for turkey products is large. If a major producer of turkeys were to introduce a boneless fresh turkey wrapped around savory dressing, most of the large market for this new product would be aware of its existence. The market is price sensitive, and there is some potential competition. The appropriate strategy would be:
To be successful, most businesses focus on customer service. However, the cable industry has a history of poor customer service. Cable companies are facing competition for TV customers who once had no choice but cable if they wanted to see more than local programs. In the face of this competition from direct broadcast satellites, cable companies are trying to use a _____ strategy to show that they have become more customer-oriented.
Extensive decision making
Alanna is looking into purchasing a scooter as gas prices continue to rise. She needs a reasonably-priced, comfortable, and safe, scooter with room to store her books. She is not farmilliar with these products and this is a major purchase for her. Purchasing a scooter will probably involve:
Representatives of the Tourism Board of Arkansas visited states welcome center and asked visitors of the state, “What is your reason for coming to Arkansas?” This would be an example of a(n) ____ question.
Heavenly Ham is a ham and sandwich store that stresses in its advertisements that customers should choose them “when taste matters.” Heavenly Ham uses ________ segmentation.
The process by which select, organize, and interpret stimuli into a meaningful and coherent picture is called:
In a CRM environment, _____ is defined as the informal process of collecting customer information through customer contact and feedback on product and service performance.
The fact that mothers in Japan feed their babies freeze-dried sardines and rice and most mothers in the United States would not eat a freeze-dried sardine, much less feed it to their babies, indicates how _____ influences the consumer decision-making process.
Geo demographic segmentation
_______ is a method that clusters into neighborhood lifestyle categories and is a combination of geographic, demographic, and lifestyle segmentation.
Which of the following is a type of nonprobability sample?
Shooting a rifle and a shotgun
The difference between traditional marketing and customer relationship marketing can be compared to the difference between:
An enduring belief that a specific mode of conduct is personally or socially preferable to an alternative mode of conduct is called a(n):
_______ is one of the potential disadvantages associated with a multi segment strategy.
Community Trust Bank management decided to design a new product and promotion to appeal to small to medium-sized businesses. A researcher conducted a series of focus groups with business owners to find out more about what they wanted in bank services. With the focus groups Community Trust was collecting ______ data.
The family life cycle
_____ is an orderly series in which consumers’ attitudes and behavioral tendencies change through maturity, experience, and changing income and status.
A(n) _____ is a collection of data, especially one that can be accessed and manipulated by computer software.
People who influence others
Opinion leaders are:
ACT for kids, an anti-cavity fluoride rinse, comes in Bubble Gum Blow Out flavor. The age-based variable that distinguishes the market for this product is an example of a(n) _______ segmentation.
Family life cycle
Modern Bride is a publication that contains articles and lots of ads for the bride-to-be. Many younger women consult this magazine as they plan their special day. This segmentation base used to define the publication’s target market is based on ______ variables.
Cassandra, an accounting major, read an article stating that accounting graduates are receiving the highest starting salary offers for business majors. The article also states that marketing majors start with lower salaries but surpass all to her majors’ salaries within ten years. A week later Cassandra doesn’t remember reading this last part of the article, just the first part. This is an example of:
A manufacturer of blankets knows heavy 100 percent wool blankets sell better in the New England area where winters are harsh and that lighter-weight blankets sell better in the Southeast market where mild winters require fewer and lighter covers for the bed. Segmenting the market accounting to climate is an example of _____ segmentation.
Lesley Owens has limited money to invest in a mailing to people who might be interested in subscribing to a new magazine about making scrapbooks. She wants to mail to those prospects with the highest probability of becoming subscribers. Owens should use a:
Accounting to Maslow’s hierarchy of needs model, the first need most people would try to satisfy are their _____ needs.
All of the following are criteria for successful marketing segmentation EXCEPT:
The publisher of a Canadian business magazine wanted to make several major changes in the magazine’s contact and format. To determine what changes would be supported by its subscribers and what changes would not be welcomed, the publisher should engage in:
_____ refers to the latitude organization bestow on their representatives to negotiate mutually satisfying commitments with customers.
A(n) _____ is a group of people or organizations for whom an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges.
Which type of survey research method involves interviewing people in the common areas of shopping malls?
Road saw a television commercial for a Honda S2000 and wants to test drive one. The commercial is an example of a(n) _____ stimulus.
A(n) _____ list generally includes names and addresses gleaned from directories or membership roasters.
An individualized marketing method that utilizes customer information to build long-lasting, personalized, and profitable relationships with each customer is referred to as:
A group of brands, resulting from an information search, from which a buyer can choose is referred to as the buyer’s:
Apple, Inc. has stores, a Web site, and toll-free phone number where consumers can provide valuable information to the company in developing a CRM system. All these possible areas of the company where consumers can communicate with the business are called:
Which of the following is a mean of display or graph, in two or more dimensions, the location of products, brands, or group of products in customers’ minds?
Identify and formulate the problem/opportunity to be studied
The first step in the marketing research process is to:
Communication between customers and organizations that occur in stores or at information kiosks are called:
How can marketers reduce consumers’ cognitive dissonance?
One-way frequency counts
Several types of analysis are common to marketing research. Which one is the simplest?
Customer relationship management (CRM)
_______ is a company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer segments.
Chandler Kumer owns two antique stores. One is in an upscale neighborhood, and its merchandise is artfully arranged and priced indicate product rarity. The other is in a run-down strip mall and contains some of the same type of merchandise, but the items are left in open boxes and placed haphazardly on shelves. Customers of either store have entirely different perceptions of the stores and would be surprised to know Kumar operates each of them because he uses such different ______ strategies.
Which target marketing strategy views the market as one big market with no individual segments and thus uses a single.
Which of the following is an organized pattern of knowledge that an individual holds as true about his or her world?
Ford Motor Company produces passenger cars, commercial trucks and specialty vehicles, performance vehicles, and race cars. Ford uses a procedure called _____ to divide its large trucks.
Sam was driving when someone ran a stop sign and totaled his car. His car cannot be repaired, so he realized he’s going to have to get another one. What stage of the consumer decision-making process does this represent?
When Sara Lee Bakery Group introduces Iron Kids Crestless bread (to save mothers and time and effort of slicing the crusts off sandwiches), it was used:
Post Properties is a company that manages apartments in various communities. It is concerned with a glut of apartments in Atlanta, Orlando, and Dallas. Its market research begins by examining the retail markets in the Southeast, the history of apartment buildings, local economies, competitive rents, and ownership—all information that was on hand and did not require any new research to locate. The market research looked at:
Frequently purchased, low-cost items
The type of products people purchase using only an internal search and typically:
Dick’s Sporting Goods collects a vast amount of data through its Web site, direct mailing, and retail stores. To be useful, all of these data would be centralized in a (n):
The most popular method for gathering primary data is ______, in which a researcher interacts with people to obtain facts, opinions, and attitudes.
Routine response behavior
________ is characterized by low involvement, a short time frame, an internal-only information search, and low cost.
Motor carriers (trucks)
The growers of Vidalia onions have determined that their chief priority for choosing a transportation mode within the United Sates is transit time. However, this must be tempered by particular cost considerations. In light of these considerations, Vidalia onion growers should use _____ to ship their onions.
For which of the following products would its producer be more likely to choose personal selling rather than advertising or sales promotion to market it?
Customers can purchase HP computers from retail stores like Best Buy and Office Depot, online directly from HP, and through various catalogs. HP is using a(n) ______ distribution arrangement.
A ______ is a determination of the customer’s specific needs and wants and the range of options the customer has for satisfying them.
______ Distribution is achieved by scanning dealers to eliminate all but a few in any single geographic area. Shopping goods and some specialty products that consumers are willing to search for are sold this way.
Radio-frequency identification (RFID)
Which of the following technology is an automatic identification method that works with scanned bar codes to identify products?
All of the choices
Which of the following is a member of a supply chain team that moves just-picked cotton to finished clothing and then to the consumer of that clothing?
A news story on the bonuses received by executives of a bank that receives bailout money from the Federal government is an example of:
Point-of-purchase promotions work best for:
All of the following are logistics components of the supply chain EXCEPT:
When Heinz introduced its ketchup globally, it first had to deal with the fact ketchup is not a household staple outside the United States. Heinz had to show foreign users how ketchup can be used. Globally, Heinz has had to rely primary on _____ advertising to convince consumers to want the product.
____ is used by public relations specialists to handle the effects of unfavorable publicity.
______ is marketing communication activities in which a short-term incentive is offered to introduce the purchase of a particular good or service.
Advertising, personal selling, sales promotion, and public relations make up the:
____ advertising compares two or more specifically named or shown competing interactions with customers in order to develop long-term satisfaction through mutually beneficial partnerships.
_____ is a sales practice that involves building, maintaining, and enhancing interactions with customers in order to develop lone-term satisfaction through mutually beneficial partnerships.
Take title of the products they sell
The major characteristic that is used to differentiate among types of intermediaries is whether they:
Which of the following moves inventory into, within, and out of a warehouse?
Integrated marketing communication
______ is the careful coordination of all promotional activities to produce a constant, unified message that is customer focused.
Instead of sending artfully arranged flower bouquets, an entrepreneur developed fruit bouquets and is marketing them under the name Edible Arrangements. The premium fruit is cut to mimic flowers, arranged in a basket, and carefully delivered to the recipient’s home. One of the problems is convincing people that it is not a novelty product, but an attractive way to show how you feel about someone. Edible Arrangements will be using ______ advertising to promote its fruit bouquets.
The Canadian lobster harvest requires special handling coupled with rapid transportation to ensure the cargo reaches destination alive. The favored transportation most would be:
Progressive Bank uses billboard, television, newspaper, and magazine advertising to inform consumers about their product. This is an example of _____ communication.
Proctor & Gamble has run ads that promote its Children’s Safe Drinking Water program in which it shows its employees teaching people around the world hoe to purify their water. The program was instituted because 5,000 children died every day from diseases caused by unsafe water. These ads are examples of ______ advertising.
Caterpillar, the manufacturing of tractors and other each moving equipment, has an externally high market share, which means customers seek the dealers out regardless of where they are. These are approximately 50 Caterpillar dealers in the United States—one in each state. From this information, you can surmise that Caterpillar uses _____ distribution.
Nabisco has reduced product inventory requirements from 49 days to 22 days. This frees up cash and warehouse space, adding flexibility to the plant. this seamless ,linking of Nabisco’s strategic business units accomplished through ____ integration.
Storm breaker, a new spy movie, details the story of Alex Reder who, after the death of his uncle, is recruited as an M16 spy. Armed with a special set of gadgets, Rider’s mission is to save lives. In James Bond fashion, the Cross pen serves as one of the key gadgets in the film. The maker of Cross pen paid to have its pen featured in this movie. This is an example of:
W.W. Grainger, Inc., is one of the world’s largest business-to-business distributions of equipment, component parts, and supplies in the United States and Canada. I has ownership title to over 220,000 products, which are stocked in one national and nine regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers. W.W. Grainger is an example of a(n):
Consumer sales promotion
Coupons, premiums, contests, free samples, and frequent buyer programs are examples of:
An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines. This ad said that if you were interested in learning more about the new product or trying it out, you should ask your physician. The manufacturer of the drug was using a ____ promotional strategy.
_____ is any form of impersonal, sponsor paid, one-way mass communication.
The Pillsbury Bake-Off requires people to submit a recipe using Pillsbury baking products. Finalists are brought to Pilsbusy kitchens to bake their recipes so the winner of a cash prize can be chosen. This is an example of a:
The marketing campaign for Purina One dog food uses posters in veterinarians’ offices, radio and television ads, and a Web site to promote benefits of the dog food. In term of the communication process, Purina One used several different:
A channel leader is also called a (n):
The connected chain of all business entities, both internal and external to the company, that performed to support the logistics function is know as the:
Anything that interferes with, distorts, or slows the transmission of information ion the communication process is referred to as:
Jones soda is positioned as the anti-Coke. In the early years, few mainstream retailers sold Jones soda. Fans had to get their fix ion surf shops, tattoo parlors, and bookstores, adding to the brand’s mystique. Jones soda used it’s ______ to create a competitive advantage.
A Sales promotion
The toy inside McDonald’s Happy Meal is an example of:
Social media marketing
_____ is the collaboration and sharing of online contant between the sender and the receiver—the brand and the consumer
A products being sold are standardized
Personal selling is more inmprtant than advertising and sales promotion
Discrepancy of assortment
Which of the following is the lack of all the items a customer needs to receive full satisfaction from a product or products?
The manufacturer of Robitussin cough and cold medicine provides sturdy displays for retailers, such as Walgreen’s, Kroger, and Wal-Mart, to help merchandise all the Robitussin products consumers might need for the cold and flu season. Robitussin is using a(n) _____ promotional strategy.
Which public relations tool involves a company spending money to support an issue, cause, or event that is consistent with corporate objectives?
The goal of sales promotion (regardless of what form it takes) is usually:
Balanced Scorecard Approach
Because supply chain management is concerned with the performance of all firms in the system simultaneously, any performance measurement system used to evaluate a supply chain must address both the chain itself and all of the processes and firms that added together compose it. One method used is called the:
Transactional, logistical, and facilitating
The three basic functions channel intermediaries perform are:
A ______ is a written document or professional presentation that outlines how a company’s product will meet or exceed the client’s needs.
In which logistical component of the supply chain will you find distribution resource planning (DRP) a common feature?
YKK slide fasteners (zippers) are made in Macon, Georgia, yet manufacturers all over the world use zippers to manufacture, cloth, luggage, shoes, and other items. Wholesalers around the world primarily help to overcome a(n) ______ discrepancy.
A plan to optimal use in advertising, personal selling, sales promotion, and public relations is called a:
Is often used to sell specialty products
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