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No longer do we question if a media businessshould enter a convergent media world; rather, the question with digital/onlinecontent is ______.
Who will pay for it
The acronym _____ refers to a naming system thatgives every site in ever document on the Internet a unique locatable “address”that anyone can easily access.
Despite new technologies like personal MP3players and music online, traditional radio continues to see billions ofdollars in advertising money because
Over 90% of American teenagers and adults willlisten to the radio in a given week
By the early 1950s, the American public hadalready adopted ______ as the mass medium of the future, contrary to theperception of industry executives and government officials.
Allows for faster connections of devices thatwill deliver content much quicker
Sometimes, when we think of media content wethink of the Golden Rule as a force determining what we see, hear, or read inmedia. In the case, we’re talking abouta Golden Rule of:
The person with the gold exerts financial powerover what we see or hear
Which of the following is NOT one of the mainways of evaluating information found online?
a) Looking at the brand name...is it a trustedbrand?
b) Makingsure the source is a governmental agency. *answer*
c) Checking the website’s internal information andprocedure for fact-checking and mission, as well as what types of web sites itlinks to
d) Comparing website information with theinformation from an established company or original source
e) None of the above
We sometimes hear people talk about going ontothe Internet or World Wide Web for content. Which of the following statements is true:
The world wide web is a distinct sub-set of theInternet
We looked at the website www.martinlutherking.org and concludedthe site might not be a worthwhile online site for research about Dr.King. Our conclusion stems from:
We found that the website is owned a Stormfront,a white supremacist organization
Just because it’s on the Internet, we shouldn’tbelieve it’s true. We:
a) Noted that someone with Rush Limbaugh’s programretrieved false information from Wikipedia
b) Concluded that much of the web’s content isn’t“vetted” or fact-checked properly
c) The downside to the digital democracy is thatalmost anyone can post information online
d) ALL OF THE ABOVE ARE TRUE
Music isa social force. Among the things it canaccomplish is/are:
a) It’s a rallying power: it stirs emotions –Love,war, patriotism
b) It leads and reflects cultural change
c) Music promotes social change – such as racialintegration
d) Music is a forum for issues in conflict
e) ALL OF THE ABOVE CAN BE TRUE OF MUSIC
b) Communication from one (or a few) to many
d) Communication to an audience that is largely apassive recipient of messages with little or no opportunity for immediatefeedback
e) ALL OF THE ABOVE
The first computer I purchased, in 1988, cost meabout $1,040. With this machine. I couldword process and eventually check the library card catalog for books once Iadded a modem. We might conclude:
Technology performance improves and price dropsas time passes.
One of the theories we discussed noted thatmedia entities don’t try to tell us what to think thought attempt to tell usthings we should be thinking about. Thistheory was:
Economy of scale
The convergence challenge referred to as the last mile is the idea that:
Convergence ideas or technologies sometimes havetrouble reaching the last group of users.
People living in our culture who are still transitioning into the digital cultureare known as:·
Now all citizens in the world—or even in theU.S.—have access to information technologies. Which of the following terms captures the idea that there is a gulfbetween those who do and those who do not have access to such media?
Many innovations were actually worked on byseveral distinct, independent inventors. Yet sometimes it’s true that the “Golden Rule—he who has the gold makesthe rules” determines who gets credit. Inoted this was true for the invention of television by _______ even though_______ is often cited as the inventor or at least the person who launchedtelevision.
Philo Farnsworth; David Sarnoff
Which of the following does the textbook identify as a result of the printing press?
The emergence of more centralized nation-states,given that leaders could more easily distribute information
Who transmitted the first electronic TVpicture?
The transformation of information into acommodity
· The telegraph
The ability to translate images, text, and soundsinto a binary/digital code
Which of the following statements about Google is false:
a. GoogleNews generates its own content
b. Google is an example of a successful digital agemedia company
c. Google is used to locate both “new” and “old”media contents
d. Google makes its money by selling advertising
e. Google has expanded far beyond being a searchengine, with e-mail, mapping, and translating, and numerous other devices
Which of the following statements about media convergence is/are true?
Older forms of mass communication can find newlife with new technology
One concern identified in the textbook about the future of news content availablethrough Internet news search sites like Google is
Who will pay for the cost of producing qualitynews content
The computerized nerve center of a cable system is called the
A cultural approach to understanding mass communication
Argues that diverse audiences will interpret thesame information differently.
States that people will tend to seek messagesthat agree with what they already believe
Concerns about how young people might be negatively influenced by messages in popular or“low” cultural forms
Have been around since the time of ancient Greekphilosopher Socrates
Critics who adopt the “skyscraper” model of understanding culture worry that too much“low” culture
a. Will distract students from serious literatureand philosophy and stunt their intellectual growth
b. Will make meaningful and complex works of artand literature and render them trivial
c. Will distract people from meaningful politicalaction and important social change
d. Will prevent people from experiencing genuineart
e. ALL OFTHE OPTIONS ARE CORRECT
The textbook suggests that the best way to approach media literacy and mediacriticism is to
Both “understand” and “examine” options arecorrect
Differences in, and competition over, technical standards
(ALL OF THE OPTIONS ARE CORRECT)
* Caused the FCC to temporarily ban any new TVlicenses in the late 1940s and early 1950s
* Meant that it took over a decade before allthree of the major networks started broadcasting in color in the mid-1960s
* Resulted in a "war" between the Beta and VHS formats of home videocassette recorders
* Resulted in a "war" between Blu-ray and HD DVD formats for high-definition movie recordings
The practice of recording shows and watching them later when it is more convenientis called
Which invention brought the Internet to mass audiences?
According to the textbook and discussions, the most popular social networking site) basedon number of users) is
One form of media convergence is
The use of computers to access different formsof traditional media, like books and movies
Emile Berliner’s invention of ________ was significant because it allowed for massreproduction of sound recordings and labeling, which enabled the development ofa start system.
Under the compromise reached by CBS and RCA in 1953, two-side singles were releasedin the _____ format.
Which of the following moral and cultural boundaries did rock and roll not blur in the 1950s?
a. White and black
b. Sacred and secular
c. Male and female
d. North and South
e. Old andyoung **answer
Little Richard became the first African American artist to chart higher with his ownsong that a white cover artist because _______
He wrote and performed a song with lyrics and astyle that “clean-cut” white artists like Pat Boone couldn’t or wouldn’timitate
Thanks to its successful media convergence model, the No. 1 music retailer in theworld is _______
Since the Telecommunications Act of 1996, radio station groups may own as manystations around the country as they want. The most important factor determining how many radio stations a companycan own in a single market is ______
How many other stations it owns in the samemarket
The printing press was invented by
Which of the following occurs only occasionally as part of the linear model of masscommunication?
The transistor made radio receivers ________
The division of the book industry that makesthe most money is?
Worried about the shaky financial underpinnings ofprint journalism, some have suggested new business models, including
* Having former print reporters start onlinenewspapers
* Having wealthy universities buy and support newspapers
* Having wealthy Internet companies expand into the news business
* Havingnewspapers operate as nonprofits that run on tax-deductible contributions
* ALL OPTIONS ARE CORRECT
Which statement best reflects one currenttrend in movie viewing?
The universal nature of the action in the filmshelped transcend language barriers
They use cookie’s to watch a user’s Webactivity
In an early attempt to monopolize the film industry, inventor Thomas Edison formed
Motion Picture Patents Company ("The Trust")
An example of a magazine that was conceivedas online-only is
U.S. film viewing decreased during the 1950sbecause
Select the correct historical order among thefollowing major eras in journalism history
24.) ______________ made the first commerciallysuccessful electronic reading device
What do Das Kapital, The Satanic Verses, and TheAutobiography of Malcolm X have in common?
They were all banned at one time or another
Which of the following statements aboutpaywalls is not true?
In advertising, association (or theassociation principle) is
Moving the practice of journalism out of the realmof sensationalism
Psychographics involves the study of
Values and lifestyles
Daily newspaper circulation numbers
Continue to decline in the Unites States in a long-runningtrend
Association principle is an advertising technique that
Yellow journalism is
The 1998 tobacco industry settlement in the UnitedStates outlawed
The primary purpose of most contemporary consumeradvertising is to
What is vertical integration?
Which of the following is an advantage the Internet offers the PR industry?
The TV network ABC is owned by ______
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