Good to have you back!
If you've signed in to StudyBlue with Facebook in the past, please do that again.
† The material on this site is created by StudyBlue users. StudyBlue is not affiliated with, sponsored by or endorsed by the academic institution or instructor.
Get started today
What is the Fcc?
federal agency that regulates the broadcast and cable television industry
What did the supreme court case, Near v. Minnesota say?
held that prior restraints are unconstitutional except in extremely limited circumstances
Courts are responsible too..
assure citizens a fair trial
What are some ways mass media can intrude someones privacy?
intrusion upon solitude, unauthorized release of private information and appropriation of identity
What was Banzburg v. Hayes?
the landmark united states supreme court decision invalidating the use of the first amendment as a defense for reporters summoned to testify before a grand jury
The pentagon press case established what?
although not justified by this case- that poor restraint may be used in the future;there are no firm guidelines to the boundaries of press freedom; the first amendment is not absoulte
The Cherry sisters
learned from their Iowa libel case that performed must accept negative comments about their performances
What was Sheppard v. Maxwell
It set the standard for the courts behavior with pre-trial publicilty
What is Libel?
a written defamation that tends to injure a person reputation or good name or that diminishes esteem respect or goodwill due a person
What is slander?
spoken defamation that tends to injure a persons reputation or good name or that diminishes esteem respect or goodwill due a person
What is prior restraint
an attempt by the government to censor the press by preventing it from publishing or broadcasting material
What are shield laws
they allow news reporters to refuse to identify their sources
What are sunshine laws
ensure that public policy is created and executed in the open
What is the freedom of information act
the law that gave the public the right to discover what the federal government is up to
What is the telecommunications act of 1996
a major overhaul of broadcast regulations and erased the limits for ownership for television and radio stations
In an effort to soften the conflict between the 1st and 6th amendments, the Supreme Court outlined the safeguards of
gag rules, sequestering a jury and change of venue
What is soft and hard news?
puppy dogs vs. a bank robbery
ENG developed in 1970, had a tremendous impact on what?
TV news gathering
Media codes usually carry what?
What is the principle of utility associated with?
the thinking that stems from John Stuart Mills and states that the greatest benefit for the greatest number
What is the principle of the golden mean associated with?
Aristotle and states that moderation is the key
Who's is Edward R Murrow
the famous journalist mounted a direct attack against the red scare and senator Joseph McCarthy
Name three networks that dominated early television
CBS, NBC, ABC
Who is the early developer of cable network such as CNN and the WTBS superstation?
What station was the 1st to broadcast in color?
What solved TVs storage problem and saved it from always having to broadcast live?
In television what is a share?
its found by the number of households watching a program divided by the number of households using TV at a particular time
In television what is a rating?
its found by the number of households watching a program divided by the total number of TV households
What are sweep weeks
when television viewers are subjected to the most hype
what is A.C Nielson
the company that is the primary source for television ratings
When were VCR's introduced?
in the 1970s which encouraged timeshiftimg
What was the first satellite premium service for cable systems?
What is a pilot?
a television program that is produced to test a program concept before a series production order is made and put into broadcast schedule as a series
What are browsers?
software programs that allow you to surf the web
What are blogs an example of?
The internet was essentially created because of what?
Cold war fears
Porno is an example of what?
e-commerce, where people make money because the content is so compelling that individuals will pay to go on the site
What is positioning?
the method of fitting a product into the broad market in such a way that it sets itself apart from its competition
Who is the 1st real public relations pioneer
What are two types of planning in public relations?
strategic and tactical
What is the evaluation step
in a publics relations campaign it decodes how well it worked
What are selective demands
used to sell a particular brand
What are primary demand ads?
used to sell a particular product category
What are indirect action ads
used to create consumer awareness
What are direct action ads?
advertiser can see immediate action
What was considered a successful public relations event?
the Boston tea party
Want to see the other 46 Flashcards in ftmv?
JOIN TODAY FOR FREE!
Words From the Students
"The semester I found StudyBlue, I went from a 2.8 to a 3.8, and graduated with honors!"
Colorado School of Mines
Get started today
Show & Tell
StudyBlue is not sponsored or endorsed by any college, university, or instructor.
© 2014 StudyBlue Inc. All rights reserved.