CAHS 2000 Exam 1 Study Guide Definitions: Globalization - the inexorable integration of markets, nation-states and technologies to a degree never witnessed before?in a way that is enabling individuals, corporations and nation-states to reach around the world farther, faster, deeper and cheaper than ever before, and in a way that is enabling the world to reach into individuals, corporations and nation-states farther, faster, deeper, cheaper than ever before Creative Destruction - the perpetual cycle of destroying the old and less efficient product or service and replacing it with the new, more efficient ones Decentralized commerce ? custom goods, homemade Centralized commerce ? mass production, technology Democratization of Goods ? uniformity of goods Socialism Capitalism Consumer Behavior - The study of the processes involved when individual or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Consumer Needs Desires Culture - The accumulation of shared meanings, rituals, norms, and other traditions among the members of an organization or society Objective culture - Can be easily seen and thus more easily interpreted or understood Subjective culture - Not so easily understood on immediate observation Cultural Ecology - The way in which a system is adapted to its habitat Cultural Ideology - The mental characteristics of a people and the way in which they relate to their environment and social groups Cultural Social Systems - The way in which orderly social life is maintained. Enacted Norm - explicitly decided upon rules Cresive Norm - embedded in a culture and are discovered through interactions with that culture Counterculture - Culturally homogenous group that develops values and norms that differ from the larger society because of their opposition to it Myths Rituals Sacred Consumption - Involves objects and events that are ?set apart? from normal activities and are treated with some degree of respect or awe Profane Consumption - Involves consumer objects and events that are ordinary, everyday objects and events that do not share the ?specialness? of sacred ones Sacralization Desacralization Globalist (p. 24 Lexus & Olive Tree) Sustainability Social Responsibility MIDS Values Norms Subculture - Relatively cohesive cultural system that varies in form and substance from the dominant culture Sex Gender Agentic goals Communal goals Sex roles Androgyny Social class Homogamy Discretionary income ? momey available to a househol above comfortable living Horizontal mobility Downward mobility Social mobility Upward mobility Status hierarchy Social stratification Achieved status Ascribed status ? status one is born with Status anxiety Symbolic self-completion Affluenza Ethnic Subculture Other Stuff: Industrial Revolution: Economic System Consumer Population Demand side of Market Supply side of Market What is the fiber of the Industrial Revolution? COTTON What are the key inventions of the Industrial Revolution? FLYING SHUTTLE, SPINNING JENNY, WATER POWER SPINNING FRAME, POWER LOOM Describe America?s Role in the Industrial Revolution ? SUPPLIER OF COTTON, US MANUFACTURING, CONSUMER BASE, URBAN CENTERS, RAILROADS, LABOR What systems characterized the Cold War? US VS THEM, NUCLEAR ARMS RACE, MCCARTHYISM, VIETNAM AND KOREAN WARS, DIVISION What was the symbol of the Cold War Era? BERLIN WALL What system did globalization and the international system replace? Cold war Know the Marks of Globalization - Dominant Culture Homogenizing of culture (regional vs. global) Defining Technologies Computerization Miniaturization Digitization Satellite Communications Fiber Optics THE INTERNET Defining Measurement Speed & Innovation CREATIVE DESTRUCTION Know the balances of Globalization Between nation-states Between nation-states & global markets Between individuals & nation-states Know the multidimensional aspects of Globalization Politics Culture National Security Finance Technology Environment Know the basic facts about consumer behavior Needs Desires Types of Influences (external/social vs. internal) Know the types of product layers (core, actual, augmented) & examples of each CORE ? BASIC BENEFITS (TRANSPORTATION, CARRYING CARGO, EXCITEMENT, IMAGE ENHANCEMENT) ACTUAL ? FEATURES, BRAND, QUALITY, TYPE, PACKAGE (COLOR, ENGINE SIZE, BODY STYLING, BODY SIZE, OPTIONS) AUGMENTED ? WARRANTY, INSTALLATION, REPAIR, ETC. Know the domains of consumer behavior (acquiring, consuming, disposing) & examples of each Know & describe the orientations of consumer behavior Anthropology-product?s role in influencing of society?s beliefs and practices Economics- product?s role in influencing economies (i.e. financial markets) micro-product?s role in use of family/individual resources macro-product?s role in consumer?s relationship with the marketplace (supply & demand) History & geography-product?s role in societal chances over time; understanding of global/cultural consumption Psychology-the study of individuals (their perception, memory, learning, etc) Sociology-product?s role in social institutions Social psychology-product?s role in behavior of individuals as members of social groups Know the consumer decision-making model: (internal, social, & situational influences) + marketing What is the motto for modern consumption? What is the iceberg analogy for culture? What are the functional areas of a cultural system? (be able to give examples) Know Hofstede?s dimensions of cultural variability Know the difference between a value and a norm? How are they related? Examples of an enacted norm ? STOP SIGN What are the different types of cresive norms? Customs - norm handed down Mores - custom with strong moral overtone Conventions - norms regarding conduct of daily life Describe Modern Mythology What are examples of ritual artifacts? How does culture relate to consumption? Who does Friedman say are the only really thriving people in the school of gloablists? ( p 26) HEDGE FUND MANAGERS Know the basic meanings associated with Rogers? Diffusion of Innovations model Know the different types of democratization Friedman talks about in his book. What is the rule of the Golden Straitjacket? What is a marginal moron? How have television & the media formed a cultural commentary over the course of the last 50 years? How have the concepts of masculinity and femininity have changed over time? What is a sex-typed product? Know about the different types of subcultures we addressed in class What is the dominance-submission hierarchy? How does social class affect leisure, lifestyle, and purchase decisions? What are the 3 social classes in America? What are the components of Social Class? How does social class affect one?s worldview? Know about status symbols What is parody display? Know about acculturation How is ethnicity related to marketing strategies? What is de-ethnicitization? (be able to list examples of products that have gone through this process) Be familiar with the Model of Consumer Acculturation What are the Big Three ethnic subcultures in America? Know about some of the current events related to ethnic subcultures in America Know about sustainability Know about the type of actions/programs/initiatives/etc. taking place on campus related to sustainability Be familiar with all of the topics covered in each lecture even if they are not specifically listed on this study guide Know the answers to all of the Lexus and Olive Tree reading guide questions up to this point.
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