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process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels (ex. print media and the internet)
influence from journalists bringing back footage and writing about the war, to promote against the war
public against the warthe role of media and war reporting
relates to hyper texts
before the web we would read books in depth
now, we go broad, links us out everywhere
"information overload" because we are constantly moving out of it by hyper text
Katherine Hales (might not be as worse as deep reading)
the idea developed by clay sherkee?
gate-keepers - controlled information
determines what gets out to the web "filter"rise of internet - gate keepers become extinct
Definitions of communication, mass communication,
Communication - the process of creating shared meaning
mass communication - the process of creating shared meaning between the mass media and their audiences
media - he main means of mass communication (especially television, radio, newspapers, and the Internet) regarded collectively.Culture - The world made meaningful; socially constructed and ,maintained through communication, it limits as wells liberates us, differentiates as well as unites us, defines our our realities and thereby shapes the way we think, feel and act.
encoding - transforming ideas into an understandable signdecoding - interpreting sign/ symbol systems
Feedback - the response to a given communicationinferential feedback - in the mass communication process, feedback is typically indirect rather then direct; that is, it is inferential
idea of global village
all connected through technology
individual identitieseconomic practices
hyper-commercialism- excessive use of mercantilism (buy/selling) to obtain success and profit
niche marketing - results in the shifts from media industries itself.
consumption on demand- Watching a show on Netflix immediately - how we see media industries buy up other media outlets - convergence - how we see convergence between genres and platformsrise of internet and web features (eg. PS4 having games, movies and internet)
the growth of the amount of advertising and the mixing of commercial and noncommercial media. Example: when a movie comes out, T-shirts and accessories come out with it also.
1800-1950 – cultural social political influence at that time
industrial Revolution *Darwin, Marx, Freud - philosophical thoughts - be able to differentiate aesthetics - High Modernism
Picasso - full phases - any idea of representation is gone, abstracting everything.
trying to incorporate different visual perspectives and aspectsalso incorporating, "primitive" cultures
Rejection of existing social order
primitivismradically revive and liberate
WWII - breakdown of thinkers - talks about the fall-out - killing someone immediately.
The death of the Author - Deconstruction - convergence -deconstruction between genres, technologies, - entertainment information is no longer separate. - convergence between "high" and "low" art
Speech and identity as politics
Performance art - incorporating idea of "who you are" instead of a stereotype -Parody, irony, humor
No. 5 (1948)
Culmination of the modernistic art movement
As modernism precedes - rather then try to imitate life, it makes canvases more "flat"
Trying to show that the canvas is flat.painting is its own essence
bringing low culture into "high-art"
tell "me" about the product
let me break it apart and show
postmodernism - about breaking up arguments
rejection of meta-narratives
method to go throughout other peoples arguments of why we exist this way an expose inherent flaws originally displayedDeath of author is deconstructive argument
concept from post modernism
it doesn't matter what the author is trying to say
only thing that matters is how audience reads itwhat it means to you on a personal level
the shaping of some texts by other texts.
you can't read a text via book, tv, etc... without incorporating all the other texts that you've read in your life-time
shaping texts by other texts
"any text is the absorption and transformation of another"Every text must be read as dialogue with other texts
intertextual - connected to each other
using one text and replacing images to a new reconstructed item
tries to use previous text and make a new argument/debategenerally humorous
random references - no new arguments
pulling things from past and meshing them togetherwhether or not pastiche can be used to make something new
the idea that you can click on a piece of the text and it will link you to a new page, or a
A new way of reading... it shows you where the information is coming fromwe get to go out and see the influence of the text
One of the foremost thinkers on media in general
coined the phrase "global village"
he sees media as extensions of man - like "the wheel" media extend eyes and ears across the globeextending our senses, start connecting and creating a global village
First compter 1797-1871
Polymath - smart at everything (multiple subjects)
Designs computers that can conduct algebraic computations through punch cards.
originally in government bases
a decentralized network to allow missile command after nuclear attack
"packet switch network"
allow people to send these 'packets" of information
run through protocols- common computer language
development of universal idea of how computers talk to each other.detour and rerouting
US starts to get worried** a decentralized network to allow missile command after nuclear attack
"Media are extensions of man"- Marshal McLuhan
internet - a network of network
world wide web - Tim Berners-Lee
Protocols Define use- common computer language
URL - http://Domain name (Myspace) /IP Adress (179.83.82)
Those who want net neutrality want -equal access to the internet (keeping it free and open to all) Against different pay from certain providers. Against blockages.
Pulps were the successor to the penny dreadfuls, dime novels, and short fiction magazines of the 19th century. Although many respected writers wrote for pulps, the magazines are best remembered for their lurid and exploitative stories and sensational cover art
big fear in the 1990'stype of censorship
Book Club editions
Mass Market Paperbacks
is a printing technology and business process in which copies of a book (or other document) are not printed until an order has been received, allowing books to be printed singly, or in small quantities.
The Book of Kells is an illuminated manuscript Gospel book in Latin, containing the four Gospels of the New Testament together with various prefatory texts and table
written on a tablet, account of the deliberations of the roman senate; an early "newspaper"•Diurnals - daily account of local newsprint in 1620’s, started daily newspaper forerunner
a large piece of paper printed on one side only with information; a broadside.
a newspaper with a large format regarded as more serious and less sensationalist than tabloids.
spreading of information before the rise and dominance of newspapers
Means nothing - no point for it to be there
want to attract audienceheadlines to draw the eye
allows failing papers to merge most aspects of its business with a successful competitor as long as editorial and reporting stays seperate
1970's newspaper preservation act
first time seeing policy on federal level to help news papers
beginning of concentration ownership
National Daily- Wall Street Journal, USA Today.
Large Metro Daily
Chicago tribune, Washington post
The New York Time
newspaper of record
circulation 900,000 to 1 million
Suburban Small town - the daily camera, The colorado daily. Weeklies/semis-weeklies - boulder weekly, the westward. alternative/dissident Press - the militant
non-profit - the voice (homeless newspapers)
ads in magazines and newspapers that take on the appearance of genuine editorial comments
special versions of a given issue of a magazine in which editorial content and ads vary according to some specific demographic or regional grouping
publication specifically designed for an individual company seeking to reach a narrowly defined audience
a magazine provided at no cost to readers who meet specific set of advertising attractive criteria
facilitates buying and selling ad space•Citizen Journalism
independent produced magazines that were produced underground
rise of online 'zines that started from internetEdward Muybridge
Birth of a Nation
first form of censorship
film makers had to submit film to office for rating and censorship
protect children from certain
the major Russian film movement
also known as "soviet montage"
1920s-1930s after revolution in 1917
through film and cinema we tell the story of the lower class
films are inherently a montagephysiological and emotional connection
film is montageby taking one piece of image out - it can effect everything else
Fox, Warner Bro’s etc. Vertically integrated (large portions of supply under one common ownership.
film that can be defined in one line
multiple shots - series of shots in a row
one or more sequences that take place in a single place and time
• Prevalent in mostdemocracies
• Free press playsvital role in informing public
• Media must actresponsibly
Ursula von Rydingsvard