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What is sampling?
what is the population?
A user of marketing research then takes the results from the sample....
The motivation for sampling is to be able to make..
what is a census?
why are they seldom employed in marketing research?
negatives of sampling plans?
The first step is
Define the population of interest
first you should specify the...
- Is often specified in terms of ....
how can we work out of the individual is eligible?
is often dealt with by means of screening questions.. an example of one?
Step Two; Choose a Data-Collection Method
what does this involve?
Step Three: Identify a Sampling Frame
a list of the.....
in an ideal situation the list is..
For example, a telephone book might be used as the sample frame for a telephone survey sample in which the population of interest was all households in a particular city.
Step Four: Select a Sampling Method
what does this depend on?
What are probability samples?
- The researcher must closely adhere to....
what are the three probability sampling methods (SSS) ?
What are Nonprobability samples?
Non-randomness results when population elements are selected...
what are the three sampling methods?
Sampling error; Errors that occur because..
Non sampling error?
A non-sampling error will occur due to...
The error may increase with...
Step Five: Determine Sample Size
non-probability samples researches tend to rely on...
probability samples however...
Step six; Develop operational procedures for selecting sample elements
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