the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large
the internal response that customers have to all aspects of an organization and its offering
customer relationship management (CRM)
the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace
the unique combination of benefits received by targeted buyers that includeds quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
the uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces
the trade of things of value between buyer and seller so that each is better off after the trade