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A discrepancy of ______ is the difference between the amount of product produced and the amount an end user wants to buy
A(n) ______ is an institution that buys goods from manufacturers, takes title of these goods, and resells them to businesses, government agencies, and/or other wholesalers or retailers.
Do not take title to merchandise
Agents and brokers:
One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved. This is called a:
_____ is distribution aimed at maximum market coverage. It is used for many convenience goods and supplies that need to be available in every outlet where the potential customer might want to buy them.
A channel leader is also called a(n):
The connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function is known as the:
The standards set by measuring the best, quickest, and most efficient work practices are called:
Radio-frequency identification (RFID)
Which of the following technology is an automatic identification method that works with scanned bar codes to identify products?
Materials requirement planning (MRP)
Which of the following is the inventory control system that manages the replenishment of raw materials, supplies, and components from the supplier to the manufacturer?
A(n) ______ discrepancy is created when a product is produced but a consumer is not ready to purchase it.
When an intermediary in the channel of distribution owns the merchandise and controls the terms of the sale; this is referred to as:
______ are wholesaling intermediaries who facilitate the sales of a product from producer to end user by representing retailers, wholesalers, or manufacturers and providing little input as to the terms of the sale.
______ describes the process of strategically managing the efficient flow and storage of raw materials, in-process inventory, and finished goods from point of origin of consumption.
______ distribution is achieved by screening dealers to eliminate all but a few in any single geographic area. Shopping goods and some specialty products that consumers are willing to search for are sold this way.
A situation that occurs when one marketing channel member intentionally affects another member’s behavior is called:
_______ coordinates and integrates all of the activities performed by channel members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value.
All of the following activity groups are related closely to internal operations integration success except:
All of the following are logistics components of the supply chain except:
Because supply chain management is concerned with the performance of all firms in the system simultaneously, any performance measurement system used to evaluate a supply chain must address both the chain itself and all of the processes and firms that added together compose it. One method used is called the:
Which of the following is the lack of all the items a customer needs to receive full satisfaction from a product or products?
Which of the following intermediaries sell mainly to consumers?
The three basic functions channel intermediaries perform are:
______ is the efficient and cost-effective forward and reverse flow and storage of goods, services, and related information, into, through, and out of channel member companies.
Which level of distribution intensity is the most restrictive and entails establishing only one or a few dealers within a given geographic area?
The capacity of a particular marketing channel member to control or influence the behavior of other channel members is known as:
Which of the following is a key principle of supply chain management that means multiple firms work together to perform tasks as a single unified system, rather than as several individual companies acting in isolation?
Which of the following assists supply chain members in achieving measurement integration by assessing the costs associated with each supply chain activity?
______ is the direct electronic transmission, from computer to computer, of standard business forms between two organizations. When this technique is used, orders can become virtually paperless, and information about the order is available to both firms.
______ are standard measures that can be used repeatedly to assess performance on a supply-chain related process.
Procter and Gamble has run ads that promote its Children’s Safe Drinking Water program in which it shows its employees teaching people around the world how the purify their water. The program was instituted because 5,000 children die every day from diseases caused by unsafe water. These ads are examples of _______ advertising.
Verizon runs ads that have a map floating over cellphone users’ heads showing where they have 3G network capabilities, and the red coloring on the map shows that Verizon’s coverage is almost everywhere in the United States. The ads also show an unfortunate AT&T customer with a blue-shaded map showing much less 3G network coverage throughout the United States. Verizon is using ____ advertising.
Stormbreaker, a spy movie, details the story of Alex Rider who, after the death of his uncle, is recruited as an M16 spy. Armed with a special set of gadgets, Rider’s mission is to save millions of lives. In James Bond fashion, the Cross pen serves as one of the key gadgets in the film. The maker of Cross pen paid to have its pen featured in this movie. This is an example of:
A news story on the bonuses received by executives of a bank that received bailout money from the Federal government is an example of:
All of the following are true regarding stealth marketing except:
Instead of sending artfully arranged flower bouquets, an entrepreneur has developed fresh fruit bouquets and is marketing them under the name Edible Arrangements. The premium fruit is cut to mimic flowers, arranged in a basket, and carefully delivered to the recipient’s home. One of the problems is convincing people that it is not a novelty product, but an attractive way to show how you feel about someone. Edible Arrangements will be using _____ advertising to promote its fruit bouquets.
A plan for the optimal use of advertising, personal selling, sales promotion, and public relations is called a:
The two major categories of communication are:
Anything that interferes with, distorts, or slows the transmission of information in the communication process is referred to as:
The marketing function that evaluates public attitudes, identifies areas within the organization that are of public interest, and executes a program of action to gain public understanding is:
___ is the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused.
___Advertising is designed to enhance a company’s image rather than promote a particular product.
Which form of advertising involves an organization expressing its views on controversial issues responding to media attacks?
Ads on shopping carts at grocery stores and in video games are examples of:
Placing advertising messages in Web-based or video games to advertise or promote a product, service, organization, or issue is known as:
Which of the following is a public relations strategy that involves getting a product, service, or company name to appear in a movie or television show?
___ is the process by which we exchange or share meaning through a common set of symbols. People also assign meanings to feelings, ideas, facts, and attitudes.
Interpersonal communication is:
The person who decodes a message in the communication process is called the:
What are the three basic tasks of promotion?
The use of aggressive personal selling and trade advertising by a manufacturer to convince a wholesaler or retailer to carry and sell its merchandise is known as a ____ strategy.
Which type of advertising is used to stimulate demand for a new product or product category?
Which form of advertising is designed to influence demand for a specific brand?
______ advertising compares two or more specifically named or shown competing brands on one or more specific attributes.
______ advertising is an arrangement under which a manufacturer pays a percentage of the advertising cost for an ad that a retailer places for the manufacturer’s brand.
___ is used by public relations specialists to handle the effects of unfavorable publicity.
What is communications by marketers that inform, persuade, and remind potential buyers of a product in order to influence an opinion or elicit a response?`
Communication to large audiences, usually through a medium such as television or a newspaper, is called _____________ communication?
What is the originator of the message in the communication process?
What is any form of impersonal (one way) paid communication in which the sponsor or company is identified?
A manufacturer using the ____________________ promotional strategy focuses its promotional efforts on the consumer?
What is any form of impersonal, sponsor-paid, one-way mass communication?
Unlike advertising that establishes or maintains a company’s identity, __________ advertising touts the benefits of a specific good or service.
Social media marketing
What is the collaboration and sharing of online content between the sender and the receiver-- the brand and the consumer?
Which public relations tool involves a company spending money to support an issue, cause, or event that is consistent with corporate objectives?
Public information about a company, good, or service appearing in the mass media as a news item is:
_____ is marketing communication activities in which a short-term incentive is offered to induce the purchase of a particular good or service.
A(n) _______ is an extra item offered to the customer, usually in exchange for some proof that the promoted product has been purchased.
Which sales promotional tool allows the customer the opportunity to try a product or service for free?
____ is direct communication between a sales representative and one or more prospective buyers for the purpose of making a sale.
The set of steps a salesperson goes through to sell a particular product is called the:
______ involves of determining which sales prospects have a recognized need, buying power, and receptivity and accessibility.
A _____ is a written document or professional presentation that outlines how a company’s product will meet or exceed the client’s needs.
When a sales person asks for a sale, he or she is:
_____ is the process during which both the salesperson and the prospect offer specific concessions in an attempt to arrive at a sales agreement.
Salespeople ensure that delivery schedules are met, that the good or service performs as promised, and that buyers are trained in the use of the product. All of these functions are part of ________. The final step in the selling process.
Kraft Foods produces millions of packages of Chips Ahoy cookies each year, but consumers only want to purchase one package at a time. This difference between the amount Kraft produces and the amount a consumer wants to buy is refer to as a:
TKK slide fasteners (zippers) are made in Macon, Georgia, yet manufacture clothes, luggage, shoes, and other items. Wholesalers around the work primarily help to overcome a _______ discrepancy.
Long Island Lefty provides retailers and other businesses with the latest and the best products for left-handed consumers. It buys all types of products from a variety of manufactures and stores the merchandise in its New York warehouse until purchased by buyers. Long Island Lefty does not sell to end users and is an example of a:
Customers can purchase HP computers from retail stores like Best Buy and Office Depot, online directly from HP, and through various catalogs. HP is using a ________ distribution arrangement.
Which of the following manufacturers most likely uses intensive distribution?
Caterpillar, the manufacturer of tractors and other earthmoving equipment, has an extremely high market share, which means customers seek the dealers out regardless of where they are. There are approximately 50 Caterpillar dealers in the United States—one in each state. From this information, you can surmise that Caterpillar uses _______ distribution.
- Supply Chain Management
Peachtree Windows does not make a window until an order si received. It can promise delivery in five working days, because of the excellent relationships it has established with its suppliers. The partnering relationship that Peachtree Windows has established with its suppliers indicates the use of:
- Role Specificity
Wal-Mart, Inc. has selected nine Bell Buckle products from two of the Company’s award-winning brands for placement in its Dallas regional division stores. Because Wal-Mart is the leader, Bell Buckle and its distributors are the follower, and each knows its role(s), this is an example of _______________________ within a channel?
- The warehouse in which the cotton was temporarily stored, the ad agency that develops the promotion for the clothing, the farmer who picks the cotton, & the trucking company that hauls the cotton to the clothing manufacturer (All of them).
Which of the following is a member of a supply chain team that moves just-picked cotton to finished clothing and then to the consumer of that clothing?
- Motor Carriers (trucks)
The growers of Vidalia onions have determined that their chief priority for choosing a transportation mode within the United States is transit time. However, this must be tempered by practical cost considerations. In light of these considerations, Vidalia onion growers should use ________________ to ship their onions?
- Promotional Strategy
The Americans for Balanced Energy Choices has spent $1.3 million on billboard, newspaper, television, and radio ads to rally public support for coal-fired electricity. The council has developed a(n) ____________ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization’s marketing strategy?
- Integrated Marketing Communications
Promotion for a brand like Bounce fabric softener includes advertising, sales promotion, and public relations. To successfully launch its new product that attaches to the inside of the dryer and dispenses fabric softener, marketers of this brand need to coordinate all the promotional elements to assure consistency of the message at every contact point where a company meets the consumer. In other words, the marketers of Bounce would need to use:
The marketing campaign for Purina One dog food uses posters in the veterinarians’ offices, radio and tv ads, and a website to promote benefits of the dog food. In terms of the communication process, Purina One used several different:
The manufacturer of Robitussin cough and cold medicine provides sturdy displays for retailers, such as Walgreen’s, Kroger, and Wal-Mart, to help merchandise all the Robitussin products consumers might need for the cold and flu season. Robitussin is using a(n) ____________ promotional strategy.
When Heinz introduced its ketchup globally, it first had to deal with the fact ketchup is not a household staple outside the U.S. Heinz had to show foreign users how ketchup can be used. Globally, Heinz has had to rely primarily on ________________ advertising to convince consumers to want the product?
An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines. The ad said that if you were interested in learning more about the new product or trying it out, you should ask your physician. The manufacturer of the drug was using a _________________ promotional strategy?
All of the following statements describe an advantage of personal selling over other forms of promotion EXCEPT:
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