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Which of the following is true regarding the impact of globalization on domestic markets in the United States?
Multinational manufacturing companies in all industries and sizes have outperformed their domestic counterparts.
Which of the following is a controllable element for an international marketer?
Channels of distribution
Which of the following reflects the relationship between international business and domestic business?
The ability to invest abroad is to a large extent a function of domestic economic vitality.
_____ is a controllable element in both domestic and international marketing environments.
Price of products
The primary obstacles to success in international marketing are a person’s _____ and an associated ethnocentrism.
Which of the following is true of ethnocentrism?
It is a problem that arises when managers from affluent countries work with managers and markets in less affluent countries.
Which of the following organizations seems better equipped for internationalization?
A firm that has a production capacity that is much greater than home market demand.
Which of the following firms has a better chance of accelerating the internationalization process?
International regulatory bodies set export/import limits.
Which of the following best describes the stage of development where the company’s products reach a foreign market without any conscious effort on the part of the marketer?
No direct foreign marketing
If a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, which of the following stages best characterizes the stage of international marketing involvement for this marketer?
Infrequent foreign marketing
Which of the following is a dynamic trend that is affecting the current global business strategies?
Which of the following is an essential requirement for companies to succeed in international markets?
Committing themselves completely to foreign markets.
Which of the following is an uncontrollable element for an international marketer?
Level of technology
With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as:
Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru’s major cities, Mr. Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Mr. Jonas devises his plan?
Geography and infrastructure
To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. Which of the following should be the first-step to avoid the aforementioned errors?
Which of the following characterizes a globally aware manager?
Allowing others to be different and equal.
Which of the following firms/products reflects a global marketing orientation?
Which of the following is the most critical difference between domestic marketing and international marketing?
Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its uncontrollable nature?
Compared to the foreign environment uncontrollable variables, which of the following elements is excluded from the domestic marketer’s list of uncontrollable variables?
_____ is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
In the United States, unrelated individuals keep a certain physical distance between themselves and others when talking or in groups. Americans do not consciously think about that distance; they just know what feels right without thinking. Someone from another culture would not necessarily understand this and would apply their rules for contact when speaking. The preceding is an illustration of what is called applying a _____ when reviewing the mentioned social custom of contact.
Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following concepts to formulate its international policies and strategies?
Multidomestic market concept
Which of the following is true of firms at the international marketing stage of marketing involvement?
After World War II, the United States set out to infuse the ideal of capitalism throughout as much of the world as possible. The _____, aimed at assisting in rebuilding Europe, is the plan most closely associated with this endeavor.
What was the outcome for the GATT after the ratification of the Uruguay Round agreements?
It became part of the World Trade Organization.
The rapid growth of war-torn economies and previously underdeveloped countries, coupled with large-scale economic cooperation and assistance that followed World War II led to:
The marketing manager for Grand Products wants to export the company’s range of beer products to a Gulf country. However, he discovers that there is a complete restriction on the import of any form of liquor into that country. This is an accurate example of _____.
_____ is the practice whereby a foreign producer intentionally sells their products in the United States for less than the cost of production to undermine the competition and take control of the market.
Which section of the Omnibus Trade and Competitiveness Act recognizes that foreign penetration of U.S. markets can cause serious competitive pressure, loss of market share, and, occasionally, severe financial harm?
Which of the following is one of the four ongoing forces supporting the growth of international trade?
International Monetary Fund
Which of the following agreements makes it possible for firms to challenge the restrictions in Indonesia that prohibit foreign firms from opening their own wholesale or retail distribution?
Trade-Related Investment Measures (TRIMs)
_____ and the World Bank Group are two global institutions created primarily to assist nations in becoming and remaining economically viable.
Which of the following is an adverse consequence of globalization?
Worker exploitation and domestic job losses.
A balance-of-payments statement includes three accounts. Two of those accounts are the current account and the capital account. What is the third account found on the balance-of-payments statement?
In general, tariffs restrict:
Exporting countries primarily agree to voluntary export restraints (VERs) to:
avoid the chances of stiffer quotas and tariffs.
Which of the following trading partners of the U.S. became its topmost “trade problem” at the beginning of the 21st century?
The Foreign Corrupt Practices Act (FCPA) is specifically addressed in the _____ section of the Omnibus Trade and Competitiveness act.
Which of the following is the most popular way to circumvent WTO guidelines and impose new duties?
Another term for IMF special drawing rights (SDRs) is:
In 1066, William the Conqueror defeated Harold II in the Battle of Hastings, establishing Norman rule in _____.
The _____ was a political protest against the British prohibition of Yankee traders from dealing directly with merchants in Canton.
Boston Tea Party
In 1450, the _____ was the first book printed with movable type.
In 1531, the _____ stock exchange was the first exchange to move into its own building, signifying its importance in financing commercial enterprises throughout Europe.
Manifest Destiny and the _____ were accepted as the basis for U.S. foreign policy during much of the 19th and 20th centuries.
Which of the following policies was used in the formation of a provisional government in Cuba in 1906?
The Roosevelt Corollary
Which of the following treaties was revised to include a total ban on the export of hazardous wastes by developed nations?
The Basel Convention
Which of the following statements is true with respect to the economic effects of controlling population growth?
A decline in fertility rate is a function of economic prosperity.
Which of the following regions of the world is most affected by aging and thus by a steadily decreasing worker-to-retiree ratio?
An underpinning of all commerce is _____—knowledge of where goods and services exist and where they are needed.
When marketers first introduced the personal digital assistant (PDA) to the American consumer, they performed the role of being _____ because the cultural impact of the product became widespread.
agents of change
Which of the following actions is important for foreign marketers in order to be effective in a foreign market?
Learning to appreciate the intricacies of cultures different from their own.
Family, religion, schools, the media, government, and corporations are all examples of a(n):
Which of the following is an unfavorable outcome of the usage of birth control pills?
Schools are forced to address issues like abstinence and condom distribution.
Governments influence thinking and behavior through the:
enforcement of a variety of laws affecting consumption and marketing behaviors.
The most useful information on how cultural values influence various types of business and market behavior comes from work done by:
Cultural values can predict such consumer behaviors as _____ and impulsive buying.
In the context of the relationship between language and international marketing, recent studies indicate that a new concept, _____, is proving useful to marketing researchers in market segmentation and strategic entry decisions.
With regard to resistance to change, observations indicate that those innovations most readily accepted are those that:
_____ refers to a strategy that involves marketing products similar to ones already on the market thereby minimizing resistance.
Business customs can be grouped into:
Business customs to which adaptation is helpful but not necessary are called _____.
The recognition of U.S. corporations as entities that have rules and continuity of existence and are separate, vital social institutions can result in:
feelings of obligation among employees to serve the company.
According to Max Weber, at least part of the standard of living in the United States today can be attributed to the:
Which of the following aspects of communication is more important in a low-context culture?
Fredrick Keeble, an American manager, took his Swiss client out for a traditional American dinner. The client did not seem to enjoy the food and left most of it untouched. After dinner, he asked his client if he had enjoyed the dinner. Which of the following responses would indicate that the client comes from a low-context culture?
No, I did not like the food.
_____ is probably the most common mistake of North Americans attempting to trade in the Middle East.
In the context of business ethics, which of the following factors kept the American economy afloat at the turn of the century?
_____ involves a relatively small sum of cash, a gift, or a service that is intended to facilitate or expedite the normal, lawful performance of a duty by an official.
According to Lester Thurow, a(n) _____ form of capitalism is practiced in Japan and Germany typified by cooperation among government, management, and labor.
Which of the following is true of adaptation in international marketing?
Willingness to adapt is a crucial attitude in international marketing.
Which philosophy of U.S. management recognizes that people influence the future to a large extent and that they control their own fates?
“Master of destiny” viewpoint.
Which of the following is consistent with the American view of the independent enterprise?
A corporation is an entity that has rules and continuity of existence.
Adam Smith in his Wealth of Nations stated, “By pursuing his own interest he frequently promotes that of the society more effectually than when he really intended to promote it.” What behavior does this notion attempt to justify?
In _____ decision making, participation by middle management tends to be deemphasized.
Which of the following forms of business decision making is predominant in most Asian countries?
In _____ decision making, title or position generally takes precedence over the individual holding the job.
France is higher on Hofstede’s Power Distance Index (PDI) than the United States and formality still reigns in France. Which of the following American business practices would be most unacceptable to the French?
Using first names in business encounters.
When compared to people operating on P-time, people operating on M-time:
tend to concentrate on one thing at a time.
Economically prosperous countries do not display strong nationalistic feelings.
As cultural and political scenario varies so widely across nations, there is absolutely no way to generalize tendencies for products to be politically sensitive.
Monarchy, like _____, is a form of government ruled by one.
According to ancient Greeks which of the following refers to a fundamental government form ruled by many?
Which of the following countries is the only country to preclude women from voting and appears to be still completely in the dark ages with regard to suffrage?
Which of the following is an instance of how nationalism can be manifested?
Restrictions on imports.
The seizing of a company’s assets without payment is called:
Meteora Inc. is planning to enter the African market through its mobile phone manufacturing operations in Kenya. Which of the following could favor a positive relation with the host country?
While expanding the investment base of a company, which of the following can be used as a powerful ally in dealing with threats of government takeovers or harassment?
Banks lending to the host government
Within the same country, some foreign businesses may fall prey to politically induced harassment, while others may be placed under a government umbrella of protection and preferential treatment. What explains this difference?
Pressure from nationalist and self-interest groups affect the stability of a government.
Nongovernmental organizations affect the policy decisions made by governments.
Licensing is least effective when the technology is unique.
The principal agency that supports U.S. business abroad is the Department of Commerce (DOC).
When a government seizes an investment of a foreign investor but some reimbursement for the assets is made, the government is following a process called:
Which of the following is more likely to be subjected to price control?
Aspirin and antacids
Which of the following represents a new and powerful tool of PSAs?
Juliet is concerned with the potential for political harassment when her company enters a new international market. To reduce the risk of political harassment, she will consider using _____ to enter the market.
Which of the following is the principle U.S. agency that supports U.S. business abroad?
Department of Commerce
Laws governing _____ offer the most striking differences between common-law and code-law systems.
The World Court can adjudicate disputes between:
Which of the following methods is considered most effective while resolving disputes with Chinese business partners?
In the case of arbitration:
the plaintiff and the defendant select a person each to present their case.
Arbitration clauses require agreement wherein the concerned parties agree:
Which of the following is the most attractive target for pirates because of high development cost and low reproducibility costs?
Which of the following is the most comprehensive multilateral agreement on intellectual property to date and covers a full range of rights that are embodied in current international agreements?
Trade-Related Aspects of Intellectual Property Rights
Which of the following is true with regard to the Internet?
Which of the following indicates the exportability status of the item based on the ECCN?
Commerce Control List
The Export License Application and Information Network is an electronic service that enables exporters to:
submit license applications via the Internet for all commodities except supercomputers to all free-world destinations.
Apart from intellectual property laws, another illustration of how fundamental differences in the common and code systems can cause difficulty is in the performance of a contract.
evaluating the performance of a contract.
Islamic law is also known as the _____.
A textile manufacturing company is trying to solve a dispute with one of its raw material suppliers over a breach of contract. After the initial attempts to solve the dispute in a friendly informal manner failed, the companies have approached an international commission to appoint an informed party to act as a referee and make a judgment that both parties will honor. Which of the following dispute resolution methods is being used by the companies in the above scenario?
Which of the following should ideally be the first step in the settlement of a dispute?
In a common-law country, ownership of intellectual property rights is established by “prior use versus registration” which implies that to claim the ownership of a trademark, an individual:
must establish first use of a trademark.
According to Canadian law, what is the standard expected by courts in Canada to determine whether a representation is false or misleading?
Which of the following are the licenses required for products exported from the United States?
General or a validated license
_____ seeks "interpretation through the past decisions of higher courts which interpret the same statutes or apply established and customary principles of law to a similar set of facts."
Under _____, the legal system is subordinate to prevailing economic conditions.
_____ is a nonbinding agreement between parties to resolve disputes by asking a third party to mediate differences.
In the usual _____ procedure, parties select a disinterested and informed party or parties to serve as a referee to determine the merits of the case and make a judgment that both parties agree to honor under the law.
When all else fails in an international commercial dispute, the final step is:
In which of the following countries is the ownership of IP rights established by prior use?
The revised set of export regulations published by the Department Of Commerce to alleviate many of the problems and confusions of exporting and to expedite the process is called _____.
Export Administration Regulations
Which of the following is the first step of a market research process?
_____ data refers to the data that has been collected specifically for the particular research project at hand.
Which of the following is one of the two basic types that marketing research methods can be grouped into?
Which of the following statements is true about qualitative research?
It includes recording consumers’ first impression about products.
It studies the dynamic interplay of peoples’ feelings and ideas.
In many Asian cities, there are no street maps, some streets are not identified, and some houses are not numbered. Which of the following aspects of market research is this situation most likely to affect?
The sampling process.
In _____ translation, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation selected.
Which of the following is a method of demand forecasting that is particularly suitable for international marketers?
The key to using expert opinion to help in forecasting demand is _____, that is, comparing estimates produced by different sources.
To deal with problems in analyzing and interpreting research information in the international marketplace, the marketing researcher must possess three talents. Which of the following is one of those talents?
Creative talent for adapting research methods.
_____ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.
Unisys Corporation’s planning steps for international marketing research calls for collecting and assessing various types of information. Which of the following types of information is the organization most likely to be interested in if it conducts a general noneconomic review of conditions affecting the division’s business?
Cultural, sociological, and political climate.
Which of the following countries comes a close second to the United States with respect to the quantity and quality of the marketing-related data available?
Before launching its latest line of health drinks, a beverage manufacturer provided free samples of the health drinks to a large and culturally diverse set of families. It then conducted a survey where the participants were asked about their first impression about the drinks. This is an example of _____ research.
Which of the following statements is true about quantitative research?
It is generally associated with survey research that involves “yes” or “no” questions.
Mark Bressler is having great difficulties with his company's advertising in Japan. As a representative of Jerry Motors, he believes that it is entirely proper to use American campaigns in the Japanese market. He was surprised to learn that a slogan "Body by Arnold" (the company that makes external structures for Jerry Motors) loosely translated in Japanese to mean "Corpse by Arnold." Which of the following problems did Mr. Bressler experience with his company's advertising in this scenario?
Improper colloquialisms or slang
In the _____ method, successive translation and retranslation of a questionnaire takes place, each time by a different translator, and the version that is finally used and its translation have equally comprehensive and equivalent terminologies in both languages.
According to the text, today the real power of the Internet for international marketing research is the:
ability to easily access volumes of secondary data
With respect to global marketing management, the argument for market segmentation in the 1980s was framed as _____.
globalization versus localization
Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?
Analysis of which of the following factors is carried out in Phase 2 of the international planning process?
Big Donuts has already examined a series of environmental factors, reviewed its company’s character, and established screening criteria. What should Big Donuts do next as it proceeds with the international planning process?
Adapt the marketing mix to target markets.
The Harry Johnson Tractor Company wishes to expand its presence in the Eastern European countries. Toward that end, it has selected the countries where it will market its products. It has also selected a mode of entry. It is now in the process of implementing specific plans. Which of the following phases of the international planning process is the Harry Johnson Tractor Company currently in?
Kwok Winn wants to open a new business in his own country, Singapore. He has decided on a form of licensing that will provide him with a standard package of products, systems, and management services in order to sell fast food to local residents. Which of the following best describes the form of business that Mr. Winn has chosen?
Which of the following primary relationship activities in building strategic alliances involves seeing the reality in possibilities of an alliance, creating a shared vision from being together, and involving trusted senior managers?
Which of the following primary relationship activities in building strategic alliances involves bringing key executives into action and creating trust through face-to-face time?
Which of the following primary relationship activities in building strategic alliances involves facilitating the creation of personal relationships at many levels, traveling to partner facilities and engaging in technical conversations, and blending social and business time?
Which of the following refers to two or more participating companies joining forces to create a separate legal entity to facilitate doing business in the international arena?
_____ planning is conducted at the highest levels of management and deals with products, capital, research, and the long- and short-term goals of the company.
Which of the following is most likely to be the first phase in the international planning process?
Matching company and country needs.
Pizza Hearth is in the process of deciding on the mode of entry into the Eastern European countries. Which phase of the international planning process is Pizza Hearth currently in?
Developing the marketing plan.
Which of the following subjects is explored after developing information in the international planning process?
The mode of entry.
For which of the following products is it advisable for a company to have a direct sales force in the country where it intends to sell its products?
_____ serve as a means of transfer of knowledge rather than equity.
At which stage of the international planning process would a marketing manager conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs?
Developing the marketing plan.
The answers to which of the following questions is generated in Phase 2 of the international marketing process?
Which of the following modes of foreign market entry offers the most control and the highest potential return for a company?
Direct foreign investment
Pots and Pans Unlimited, a large U.S. kitchenware distributor, sells its inventory twice a year to the American branch of CookWell, a large Vietnamese kitchen retailer. CookWell, in turn, sells those products through its retail stores in Vietnam and Thailand. Which of the following best describes the form of exporting that Pots and Pans Unlimited is engaged in?
_____ are long-term, nonequity associations between a company and another in a foreign market.
The first relationship activity in building a strategic alliance where senior executives leverage their personal networks is labeled as _____.
Which of the following organizational structures is the most extensive of those usually adopted by companies?
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